Wei Li Women Shoes Diversified Business To Seize The Market

With the unprecedented prosperity of China's business, the competition of women's footwear industry has gone through three stages: low price competition, brand war and channel dispute. How to stand out and take advantage of the shoe industry has become the focus of attention of the industry.

However, the women's shoes made the best of the women's shoes market. At present, only 9 yuan women's shoes are set up in special stores, including chain stores, direct supply and marketing, brand hypermarkets and other diversified business formats. With the products of high quality and low price, mature business operation mode and perfect self-supporting system, it has successfully made the eyes of consumers and investors, and has become a beautiful scenic spot in the footwear market of the country.

　 Background of China footwear market 

In twenty-first Century, a careful observation of the shoe market can find such a "strange circle" phenomenon -- big and small. Specifically, some retail businesses are small in scale, low in quality, monotonous in style, and few in brands. They can not meet the increasing aesthetic needs of consumers. While the strength brands from the high-end market are fashionable in style, excellent in quality and large in scale in all the big cities, their high prices make the fashionable women look at the meat pain. The market fault of the high-end products makes the women's shoes look great business opportunities.

The rapid rise of Wei Li 

In this case, relying on the strong background and brand integration ability of headquarters, Wei Li has established a long-term cooperative relationship with many domestic and foreign women's shoes brands, relying on large-scale, collectivization purchasing advantages, large capital, large volume, and extensive purchase of other brand products, directly from ultra-low prices from many manufacturers, providing consumers with high quality and low price brand shoes, and also provides opportunities for investment partners to get rich.

At the same time, I visited a "beauty only 9 yuan women's shoes hypermarket". Liu Jie, a female boss, introduced to the author: "we only sell 9 yuan women's shoes at the special store, which is small profits but quick turnover. The shoes with a quality of 99 yuan are sold for only 19 yuan, and the clothes with a quality of 199 yuan are sold for 29 yuan. In this way, the brand shoes with 19 yuan as the base are not inferior to the high-end brand shoes in the market." In Liu Jie's only 9 yuan women's shoes special store, she saw classic leather shoes, comfortable casual shoes and personalized fashion flat shoes on the shoes rack, all of which were ingeniously dissolving in the shoes design, and the fashion atmosphere suddenly showed no rest. The successful transformation of women's shoes from functional type to decorative type also made a group of Liu Jie keen investment partners.