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The Tenth Shenzhen Costume Fair: Service, Effectiveness And Economy

2010/5/12 14:22:00 79

　　“深圳服交会”（SZIC）作为亚太地区最具影响力、专业化程度最高的服装展会之一，深受业界推崇，担当着一个举足轻重的服装贸易平台角色。

This year, the Shenzhen clothing trade fair ushered in the 10th anniversary grand ceremony. Fashion and innovation are the biggest themes of Shenzhen trade fair. Every exhibition is going to make great efforts in "excellence" and "specialization". Compared with previous events, the highlights of this event are more colorful and colorful, creating the most of the past trade fairs. Its rich content and diverse forms highlight the innovative achievements of Shenzhen trade fair in the past ten years.

Promoting the spread of brand culture in an all round way

In the promotion of brand culture, Shenzhen trade fair, which has gone through 10 years, has no doubt become the leader of China's mainstream fashion show. It is different from the advantages of many exhibitions, it is driven by the promotion of clothing brand culture. For example, at last year's Shenzhen trade fair, the singer launched a visual art exhibition entitled "dream city", telling the creative language of light and shadow to the end. Similarly, Yi Hui also appeared in front of the audience as a "fashion artist". In the special session "fish's migration", Yi Hui specially created fish ink animation, and made a beautiful display of the "fish culture" of the brand.

The tenth Trade Fair will have more new brands to participate. They will display colorful modern dress culture, creative concept and fashion trend from different sides.

Such a drive has not only led to a virtuous cycle of mutual promotion and mutual benefit between the Shenzhen trade fair and the participating brands, but the exhibition itself has also become a stepping stone to the success of many clothing brands, and has formed a distinctive success mode.

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Summit Forum hits the industry hot spot directly.

Diversified, informative business forums, seminars, fashion releases and other activities have played an important role in promoting the exchange of trade trends, fashion ideas and business models.

This fair will accurately grasp the fashion pulse of the garment industry, and strive to create a summit forum for buyers and exhibitors. During the exhibition, China's department store and Clothing Brand Summit Forum, China excellent clothing agency conference, China International Women's wear forum, Chinese fashion design salon and other traditional forums will be held. When the elite of high-end fashion media, brand planning experts, retailers representatives, brand entrepreneurs, business information experts, government think-tank and other elite gather in the fashion capital, Shenzhen will use business and wisdom to collide with the idea of "contingency".

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Constructing a systematic business service platform

Pre -, mid - and post - development systematic business services are one of the greatest features of the Shenzhen trade fair. Exhibition promotion services are not only for exhibitions, but also for exhibitors. The Organizing Committee actively coordinated the arrangement of the media's exclusive interview with exhibitors, promoted the positive interaction between the media and exhibitors, and expanded the social influence of exhibitors. Through the positive interaction between the three media, exhibitions and exhibitors, it will produce an immeasurable referral effect on exhibitors' brands.

The exhibition is very short, the three days end, this time is very limited to the exhibitors, and the investment of the exhibitors is very expensive, so the Trade Fair provides more value-added services, including providing the online platform for each exhibitor, placing the information of the exhibitor brand on the website of the trade fair; the buyer can understand the exact information of the exhibitor through the way of online inquiry, so that the exhibition will be able to visit the negotiation at the exhibition site; after the buyers leave the exhibition, the exhibitors can also find the exhibitors who have not come to the exhibition, and the necessary information will also be conveniently found here.

The E-newsletter, which is well designed before exhibition, is sent to thousands of target customers at home and abroad through INTERNET. In addition to introducing the latest exhibition information and activities, each phase of the electronic bulletin highlights the latest exhibitors and brands.

Set up a business consulting service desk, a portable guide book, abundant information, and ATM automatic teller machines, mobile phone free charging stations, vending machines, convenience stores, hotel reservations and logistics services.

This year, for the first time, the organizers distributed public bus / subway free tickets to professional spectators to enjoy the convenience of exhibition and free bus and subway.

These are some measures of humanization service in Shenzhen trade fair, aiming at improving the exhibition service system, improving customer satisfaction, improving service value-added and improving the overall image of service trade through meticulous and thoughtful and pragmatic services.

Shenzhen Fashion Fair has been developing rapidly in the process of spanformation and innovation. A magnificent picture of the industry is booming. Looking forward to the future, this 10 year spring and autumn conference will stand at a new starting point, with a brand new look, and continue to write the magnificent chapter of Shenzhen trade fair.