Brand Clothing Focuses On Shopping Malls To Show Attractiveness

　　 A "Chaoyang" shopping mall targeting the bus family will soon be unveiled.

Previously, this newspaper has reported that a mysterious businessman took off the more than 10000 square meter shop in the Times Square. It is expected that in September, there will be a women's clothing store with the theme of "fashion and fashion".

This morning, the times square was officially signed with the Amoy fashion city. At the same time, the first domestic clothing city with young women's clothing as the theme -- more than 90 merchants from the popular front line also signed a contract with Amoy. According to the insiders, 90% of the passengers were transported by bus. Among them, 16-30 years old accounted for 65% and women accounted for 73%. This group had a general consumption capacity and a low income, mainly from students or young people who had just graduated, but they had strong desire to shop.

Luo Jianjun, the deputy general manager of Bo Yue fashion city operator, said that the customer orientation of the Amoy fashion city is a young woman aged 16 to 29, who is on the fashion trend and the price is relatively low. The mall will split nearly 500 separate stores, bringing together tens of thousands of fashion items including women's wear, accessories, boutique, shoes and bags.

Today, at the same time as the press conference, there is also a ceremony for the signing of the popular front-line business representatives. Mr. Ding, who signed the contract from the company, said: "Tao Yi Tao" is the same as the popular front line. It is all underground business, and its scale is quite similar, and its location is even better. "There are more than 90 merchants who come here together." Mr. Ding revealed.

The head of some fashion shops in Wo Xiang East and West Road indicated that the main target of the trend shop is young women with low income and fashion. But the price is too high, a store of 10 square meters, the monthly rent of tens of thousands of pieces, and tens of thousands of transfer fees are also moving. However, the single store rent of the Amoy fashion city is only 900 yuan / month, and there is no entrance fee, transfer fee and other capital threshold, which is very attractive to merchants.

　　 viewpoint

The attraction of brand clothing is attractive.

Zhuang Yueqing, general manager of the famous female jewelry chain store, ISA, is a big market for young women. Many cities in China have a large shopping mall with young women's clothing as their theme. The small ones are thousands of square meters, tens of thousands of square meters, or even larger. As a coastal developed city, there are more than 30 well-known young women's clothing brands and businesses, such as Wei Lun fashion, white-collar Beauty, Ya Rou, Yi Sha and so on. There should be a large clothing city, which will bring these brand clothes together.

Dr. Wang Xiazhong, director of the real estate research institute: as the high-speed rail era is coming, the business circle is the core business circle of the city of Qi and even South Fujian. It integrates shopping, dining, entertainment, leisure, tourism, experience, hotel, exhibition, social interaction and so on. The more than 10 commercial real estate projects should not be homogenous or have no theme positioning. Amoy as a theme shopping mall with young women's clothing as its theme, it can be said that it has identified its own location in the business circle, and therefore has a bright prospect for it.