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No Sale, No Brand.

2010/5/22 10:40:00 27

Entrepreneurship


The scorching sun is in the early summer.

After several months of hot sales, the home decoration and building materials industry is approaching another peak of the industry.



Over the past month or so, the state departments "combined boxing" launched a strong attack against the real estate industry.

As the direct downstream of the real estate industry, in this sensitive turning point, where will the home building materials industry go in the second half of this year or even longer?

Insiders are secretly guessing, cautious and prudent, so that the prediction voice is much weaker than before.



Last week, today's home edition reported that there was a strong repercussion among readers about the dispute between the company and its customers.

Under the coordination of reporters, Yi Li Bao cabinet took action on the day when the report was published, and replaced the brand new cabinet with the shortest time for readers, and fulfilled her promise of "five years free quality assurance".



In any industry, after-sale problems are very common.

The problem is not to shirk responsibility, not to wrangle, to solve the problem at the first time, and to restore the original trust to the brand, which is the real executive power.

Yi Li Bao cabinet with effective action and execution power has set up a textbook model for the industry. It turns the drive into a driving force and turns passivity into initiative. It not only shows the demeanour of a mature brand, but also demonstrates the good image of "Henan brand dare to take responsibility" to the world.

In fact, for many businesses who have worked hard for many years in the home decoration and building materials industry, it has become an almost open secret to retrain their employees in the off-season, improve the service level, strengthen the after-sale service mechanism and practice their own skills.

As for whether we can achieve the expected goals, we must see the executive power of each business.



"No sale, no brand" is a simple principle not only for home decoration materials, but also for all industries.

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