Melissa Sandals: A New Trend Direction (Chart)

This season, leading the trend of plastic shoes is Melissa, a Brazil company with a history of more than 40 years. It is only a matter of time for Melissa to drive plastic shoes from the regional popularity to the world.

Over the past two years, with the efforts of Melissa, plastic shoes have been selling well in the North American market.

The design of Melissa has also been inspired by Zaha Hadid, Isabela Capeto, J Maskrey, Westwood and Jean Paul Gaultier.

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Over the past 10 years, we have witnessed the growth of Melissa.

As if overnight, Melissa's reputation has been greatly improved.

In 2005, Melissa hit the US market. In 2006, at the opening ceremony of Oscar Paolo, the Melissa exhibition space was set up. The concept of Melissa was launched by Pop: Sao Luxury.

This concept was later adopted by Marc Jacobs and Louis Vuitton.

Later, Melissa launched a large-scale global sales strategy. Due to its unique design and affordable prices, and its resonance with consumers, Melissa even performed well even during the financial crisis.

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Looking at the market, many designer brands and fast fashion brands launched this affordable plastic shoes this spring and summer.

Givenchy, Diane Von Furstenburg, Roberto Cavalli, Jimmy Choo design this plastic shoes, from F Troupe to Topshop everywhere plastic sandals figure.

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So many brands produce plastic shoes, will it affect Melissa?

In this regard, the company CEO Levy is not worried.

She said: "Melissa is a pioneer in the field of plastic shoes. In the past 40 years, it has been committed to the research and manufacture of plastic shoes. Therefore, Melissa's plastic shoes have unique design, reliable quality and comfortable clothing, so it is difficult to be surpassed by other brands."

Source: tidal network