Gucci Launches Global Environmental Protection Plan

Next year is the 90th anniversary day of the Gucci brand's establishment. At this time, Gucci decided to set an example and give it a big gift to the world.

The key point of environmental protection is packaging material selection.

Beginning in June, Gucci's 284 shops will be unified by 100% (FSC) certification package made of recycled paper.

Creative director Frida Giannini said: "this project shows that using environmental protection materials actually has no effect on creativity.

The new packaging design is very beautiful and very consistent with the value that Gucci has always wanted.

This environmental protection plan can show future generations the determination to improve the damage we have already made to the environment.

On the classic coffee reconstituted paper, the concave double G logo was printed with embossing technology.

The matte surface reveals the luxury taste of the brand.

The golden brand Gucci logo is low-key and eye-catching, and the small number of gold lettering is also printed on behalf of the brand birthplace and year's "Firenze 1921".

Inside the top of the bag is printed "This shopping bag is FSC certified and made of 100% recyclable material".

The package was approved by the forest management board and made up of 100% recycled materials.

Gucci also promised that FSC recyclable products will be fully adopted by the end of 2010.

In product packaging, Gucci will continue to search for more biodegradable materials such as cereal, bamboo fiber and cotton for packaging.

Gucci also adjusted the packaging mode, renamed a flannelette bag in one shoe model, and put it in a flannelette bag with a pair of shoes.

And using Frida Giannini designed human model with 100% recycled material polystyrene instead of the original display model.

In addition, Gucci will replace the original printed products and catalogues with electronic cards and catalogues. Customers only need to choose Go Green when they register.

Environmental protection and low-carbon mode will be adopted in pportation, store energy saving and furniture manufacturing. We expect to reduce 35 tons of plastic waste, 1400 tons of paper consumption, 10000 tons of carbon dioxide emissions and 4 million liters of gasoline consumption by the end of 2010.

Since 2004, all the Gucci supply chains have adopted the corporate social responsibility standard (SA8000) certification process and, together with UNICEF, raised a total of $8 million in support of poor children and women in sub Saharan Africa.