The Expo Dragon Boat Festival Is &Nbsp High; The Total Number Of Visitors Can Break 70 Million Expectations.

The long holiday of Dragon Boat Festival ended yesterday. According to the latest statistics of Ctrip, Shanghai has become the most popular tourist destination for Dragon Boat Festival this year. Due to the long holiday of the Dragon Boat Festival and the end of the college entrance examination, the tourist popularity of World Expo in Shanghai has also been significantly higher than that during the Dragon Boat Festival. The industry's expectations of the number of visitors to the Expo began to change from less than expected to expected or even beyond expectations.

According to official statistics from World Expo, Shanghai, on June 15th, the second day of the Dragon Boat Festival was 552 thousand days, and the number of visitors to the Expo Park reached 552 thousand, which refreshed the record of 524 thousand and 900 people who had been created in June 5th.

According to the departure and arrival popularity of Ctrip's comprehensive aviation, hotels and tourist routes online, the willingness of the residents to go on a long holiday is significantly enhanced compared with the same period last year. Shanghai's popularity reached the peak of May 1, and the Dragon Boat Festival Expo reached an unprecedented peak of passenger flow, and the driving effect on the surrounding tourism began to increase.

The volume of air tickets, hotels and tourist products with Shanghai as the destination is not only the first in China, but also exceeds the "51" level this year. According to statistics from Ctrip website, the number of bookings for group tours and free tours of the Expo is more than 2 times that of May 1.

In addition, the number and proportion of Expo visitors from outside Shanghai increased significantly, and the driving effect of tourism in Jiangsu, Zhejiang and other surrounding areas was also significantly enhanced. Hangzhou, Suzhou, Nanjing and other major tourist cities in Yangtze River Delta also became hot spots and entered the forefront of popularity with Shanghai. Shanghai and Hangzhou have become the top two most popular. Besides the Expo fever, the popularity of seaside holidays has also become a hot spot for tourists during the Dragon Boat Festival.

Reporters learned that during the Dragon Boat Festival, the overall occupancy rate of Econo Hotel in Shanghai is nearly saturated. Han Ting CEO Zhang Tuo told reporters that "during the Dragon Boat Festival, Shanghai is the focus of travel. Driven by the Expo effect, the tourists in the Yangtze River Delta will choose Shanghai as the first choice for the Dragon Boat Festival this year. In particular, this year's small holiday coincides with the end of the college entrance examination and the mid-term examination, making Shanghai usher in a large passenger flow during the Dragon Boat Festival.

Before that, the overall data of World Expo in May did not appear to be expected to peak, which also led to the industry's concern that Expo tourism might not be as expected as 70 million. As the number of visitors to the Expo increases steadily, "from less than expected to reaching expectations or even beyond expectations, it will boost market enthusiasm for the sector." Some analysts pointed out.

"With the continuous warming of Expo tourism, Shanghai Hotel has been unable to find a room, and tourism in the Yangtze River Delta region has also been warming up. There are still opportunities for theme investment to be followed by relevant beneficiaries." China Merchants Securities analysts pointed out that the beneficiary of Shanghai World Expo has Jinjiang shares, Mount Huangshan tourism, CYTS and so on.

A travel industry brokers published a research report that clearly stated that "the number of visitors to the Expo reaches 70 million is still very much worth looking forward to." He believes that in addition to the peak of Dragon Boat Festival, 7 and August will be the peak of summer vacation, the peak of Mid Autumn Festival in September, and the peak of National Day holidays in October. These holidays peak will lay a good foundation for the number of people entering World Expo in the next 5 months.