"Haibao Authorized" Original Hoax Kate Children'S Shoes Were Investigated

In the eyes of Kate (Fujian) children's products Co., Ltd. (hereinafter referred to as Kate children's shoes), Shanghai World Expo is obviously a great business opportunity for its marketing.

A few days ago, the Shanghai World Expo franchise office revealed that the recent "Kwan Ding licensing" and other privileges related to the Expo were actually marketing fraud.

Careful citizens may find that some children's shoe stores have added many posters of Kate's children's shoes in recent years. There are many slogans such as "warmly congratulate Kate as the only" Haibao "licensed product licensing director of children's products in World Expo. At the same time, its poster is also inlaid with the logo of World Expo in 2010 and the image of the mascot" Haibao ".

In addition, there are widely publicizing slogans on the Internet: "with the identity of 2010 Shanghai World Expo children's shoes designated franchisees and franchised retailers, Kate is authorized to develop and produce children's shoes products with World Expo logo and Haibao image, so as to realize the perfect combination of kart's design concept and World Expo Haibao image".

However, the law enforcement department found that the owner of the posters with Kate's shoe poster could not provide the license for the right of the expo logo to authorize the use of the World Expo logo, nor was it able to provide the "Kanding" brand, which is the relevant certificate of the licensed product franchisee and the franchised retailer of World Expo.

Publicity is only the result of the production of Kate children's shoes company, and then to the distribution stores.

Shanghai World Expo franchise office issued the "reply on the infringement of the exclusive rights of World Expo logo" by Kate children's products Co., Ltd., pointing out that the children's shoes are the third party producers of Shanghai City animation Media Co., Ltd., and Shanghai City animation Media Co., Ltd. is indeed China's Shanghai World Expo licensed commodity producer in 2010.

However, the Expo licensing office does not authorize Kate children's shoes as a licensed retailer in World Expo, nor does it authorize it to publish advertisements with World Expo logo and other contents in the store. It has no right to use Shanghai World Expo logo.

According to the regulations on the protection of the World Expo logo, the Kading children's shoes are used for commercial purposes in the commercial propaganda without the permission of the rights holders. The Shanghai World Expo logo is infringed on the exclusive right of the World Expo logo, which is legally owned by the Expo Bureau, and it also causes undesirable social impact and is a trademark infringement act.

The daily economic news reporter inquired the public information and found that the brand of children's shoes was not small in the children's shoes industry. He once won the "Fujian province's most popular children's shoes brand", "CCTV's list brand" and "Asia's most valuable 500 strong brands" nomination.

However, Kate children's shoes have been repeatedly found by quality inspection departments in recent years.

The same happened in June this year. In June, the inspection of the industry and Commerce Department found that a certain type of children's shoes produced by Kate children's shoes were not allowed to be tested before the pair of shoes, and the peel strength was not qualified.