YOUNGOR Example: Integrated Marketing Channel To Enhance Terminal Image

2010/6/30 16:50:00 49

In 2008, under the influence of macroeconomic environment, some small and medium-sized clothing brands, especially some agents based brands, shrank significantly.

Youngor

Taking advantage of this opportunity, we should integrate the marketing network and concentrate the advantageous resources on intensive cultivation of mature markets.

Standardized and institutionalized management of product display, sales department and other departments. In the coastal developed areas and the central and western provincial cities, we will concentrate our efforts to set up proprietary stores and enter large shopping malls. We will also manage the market at different levels and improve the competitive power of distribution functions in an all-round way.

After several successive integration, the quality of the number of sales terminals has greatly improved in the past 08 years.

At the same time,

Youngor

It also makes use of effective resources to continuously organize fashionable, innovative and influential publicity and promotional activities in the terminal market to embody brand culture and charm.

In 2008, YOUNGOR further strengthened cooperation with professional advertising design structure, and exchanged and cooperated with international design teams such as Hongkong, France and Italy to enhance brand terminal image and brand value.