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African Style Has Become The Focus Of Fashion.

2010/7/3 11:37:00 624

The moment,

World Cup

In South Africa's cities such as Johannesburg and Durban, New York and Paris's T stage has also sprang up the African fashion cycle.

If the major brands in the world aim at everything in Africa in the past one or two months and echo the mood of the public today, the design sense of clothing will undergo a new change, which will also bring unexpected economic effects.

Diane von Furstenberg 2010 spring summer series

The work of Duro Olowu, who was born in Nigeria and developed in London, is going to be retro Dono Olowu.

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The combination of fabric and silhouette is printed with African prints (Princess Caroline of Monaco once wore a Olowu evening dress in March to attend the royal family dinner).

Olowu said: "what's interesting about this dress is its degree of complexity and complexity, which reflects the way Africans often dress. It combines European fabrics and African original culture.

Africa has been limited to us for a long time, but now it has become the world.

In the sense of social responsibility, it made a powerful statement.

Duro Olowu 2010 spring summer series

But this is more than just a visual reference to African style.

Abaz's inspiration also came from meeting with UN officials, who discussed the potential of brand development in sub Saharan Africa.

For von Stenberg, she was the organizer of the world women summit in New York. The female representatives attending the conference included political figures Hilllary Clinton, actor Merrill Streep and African women's representatives from Nigeria to Liberia.

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Duro Olowu 2010 spring summer series

Now more and more fashion experts are working hard to make real African crafts.

High-end

Fashion combines.

As Olowu said, "a specific process, whether it is a large piece of printing or dyeing or decoration, can not be imitated. It is necessary to use real things to bring real feelings to designers and customers."

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Gucci 2010 spring summer series

A famous brand related to Africa is Edun.

Sharon Wacho, his new designer, has just returned from his first trip to East Africa.

She is obsessed with "a fresh sense of Africa away from this industry".

"We are tired of many popular elements like a country like India, but here are the real skills that western fashion has not yet discovered."

She said.

Dries Van Noten 2010 spring summer series

She suggests that her series will be shown in New York in September. The series includes "metal and bead decorations. The design here is not just about putting a bead on the Marseilles tribe on a T-shirt."

At the same time, Edun has launched a Mini World Cup series, including African T-shirts, decorated with football patterns.

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Kenzo 2010 spring summer series

Stephanie Hog is the founder of Sierra Leone brand NearFar in West Africa. He believes that by injecting African ideas and combining western demand for fashion, it can create a unique fashion for sustainable development.

NearFar has created printed sportswear and mini skirts, which are very tempting and can lead to crazy buying.

Holly Chicod is a former fashion buyer of Barnes department store in New York. Her current job is to promote the brand of hand-made thin scarves made in Ethiopia in Italy and Addisababa in Ethiopia.

The designer Max Osterweis (Max Osterweis) and the former Gap brand designer Erin Beattie (Erin Beatty) jointly run the brand Suno based on New York and made in Kenya. They also praised Chicod's practice of pushing African brands abroad.

"The idea of Suno is to make clothes sufficiently internationalized and provide long-term tailoring opportunities for our tailors in Kenya."

He said.

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Lavin 2010/2011 autumn winter series

Michel Obama, the first lady of the United States, is a customer of Suno, and the same fashion man Lin Kelo is also a frequent shopper of this brand new New York store.

"I love Suno because I feel the bright colors," she said. "It's like an energy boost."

"When customers hear the story of a brand made in Nairobi, Kenya, they will surely associate more buying meanings."

She said.

Organizations that help these African projects and larger brand connections are the green ethics fashion program of the international trade center.

This organization is run by Simon Shipleyani. He is an elder in the fashion industry of Italy. The purpose of this plan is to provide more skilled employment opportunities for the skilled workers in poor areas under relatively equitable conditions.

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Luisa Rowdy is the creative director of MAX&Co brand, which is set up by Max Mara group for young customers.

"Working with the mechanic in Kenya in the poverty stricken area is complicated, not like making accessories in Italy," she said. "But this is not charity.

The accessories made in Kenya are really great. They have our production standards in our series.

But Shipley Anne cautioned: "if fashion companies fail to fulfill their commitments, the destruction will be extremely serious."

The aim of the international trade centre's long term project is to reduce the degree of damage to the entry and launch of African fashion and processing industry.

"The world, including the fashion world, has become more internationalized than ever before," he said.

I think the impact of Africa has exceeded one trend.

Now it is part of the melting pot of the world.

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Paul Smith 2010 spring summer series

Suno 2010 spring summer series

The fashion giants are showing great interest in this trend.

Diane von Stenberg (Diane von Furstenberg) has created a series of "tribal printing and desert plant sense" package dress for the 2010 summer; Deras Van Norton (Dries Van Noten) has used the hot tie dyed fabric from Ramu and Zanzibar island of Kenya; and the designer Obbo Abaz (Alber Elbaz) has also displayed a large number of necklaces, feathers and beads made in the 2010/2011 autumn winter series of Langevin.

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Gucci 2010 spring summer series

A famous brand related to Africa is Edun.

Sharon Wacho, his new designer, has just returned from his first trip to East Africa.

She is obsessed with "a fresh sense of Africa away from this industry".

"We are tired of many popular elements like a country like India, but here are the real skills that western fashion has not yet discovered."

She said.

{page_break}

Kenzo 2010 spring summer series

NearFar has created printed sportswear and mini skirts, which are very tempting and can lead to crazy buying.

Holly Chicod is a former fashion buyer of Barnes department store in New York. Her current job is to promote the brand of hand-made thin scarves made in Ethiopia in Italy and Addisababa in Ethiopia.