Suzhou's Own Brand Clothing Gets "World Pass"

　 "I only heard that Suzhou's export processing industry was very developed. I didn't think there was such a high-end brand of children's clothing." yesterday, at 4 p.m., as one of the activities of the "China made" group brand GMC (global manufacturers) global tour, a private enterprise in Suzhou held a "FLAG Fran duo 2010 autumn winter children's show" at the dream house stage of Shanghai World Expo GMC Pavilion. According to the insiders, Suzhou's own brand can show up in World Expo, which is equivalent to obtaining the "world pass". 

This company is called Suzhou Heng Jin dress limited company, it is the designated manufacturer of LIMITED, GAP (Gap), GYMBOREE (Kimberley) and other international famous clothing brands. In 2008, when the international financial crisis swept the globe, the company took a big step in transformation and upgrading. It carried out school enterprise cooperation with the Suzhou arts and Crafts Institute of clothing department, established the leading show knitting research and development center, introduced the professional design and research team, launched the independent brand FLAG Fran duo, which is aimed at the pre-school children's high-end clothing, aimed at creating a banner of "made in China" children's clothing. "Core technology is always the foundation of competition among enterprises." Xu Yuanfang, chairman of the company, said that the long-term cooperation between the company and many of the world's second tier clothing brands lies in its strong traditional technological skills. The reporter understands that with the popularity of global mechanization and the upgrading of traditional manufacturing costs, the traditional technology of hand knitting and hand embroidery is gradually shrinking in the apparel industry.

Contrary to the fact that most garment manufacturers abandon tradition and adopt mechanical manufacturing in large areas, Xu Yuanfang insists that "national is the world". The company not only sticks to its position, gradually expands its R & D team, but also sets up a new brand design team for FLAG, and develops products according to the needs of preschool children in terms of physiology and psychology.

In order to be more secure, FLAG products introduced nanoscale silver technology in the late softening process, creating a precedent for similar apparel manufacturing. In 2009, the company realized sales of 160 million yuan. In March this year, the company was invited to attend the eighteenth China International Clothing and accessories fair, the highest standard exhibition in China. Xie Ming, President of Jiangsu clothing association, commented: FLAG children's clothing has filled the gap of the high-end children's clothing industry in China. Its manufacturing techniques, colors, knowledge and interesting patterns are very innovative.

It is this insistence that Suzhou Heng Jin dress Co., Ltd. is GMC's "phase" and is rated as a class member of GMC. In World Expo, Shanghai, GMC invited about 100 quality manufacturing enterprises to cheer for "making China become a quality symbol". At the same time, GMC selected the original products of the 10 most representative enterprises in the country to show in the World Expo exhibition area. Yesterday, Suzhou Heng Jin Clothing Co., Ltd. developed the children's wear brand FLAG Fran duo showed the "clean campus", "crash Carnival", "fantastic nature", "future world" and other products.

Among them, the "future world" theme show is the company's research and development in World Expo, which has injected green, environmental protection, low carbon and other elements and hand embroidery, splicing and other techniques, so that visitors from all over the world appreciate the essence of Suzhou's traditional crafts.