"Little Hat" On The Stage

Entering the "hope earth" video exhibition area of World Expo China Pavilion, visitors will see a video about the hat industry in Shandong, Jiaozhou.

In the picture, the workers on the assembly line are processing colorful hats, and the modern factory buildings row upon row.

Although it is only a few minutes, tourists can get a taste of "

As a small town with a population of less than 50 thousand people, Li Ge Zhuang town has just been appraised as "the hometown of caps in China" last year. This year, World Expo's "special industry" has been "flaunting" its own characteristic industry. Its bottom spirit is first derived from the size of the cap making industry in this town.

According to Wang Yanjin, director of the economic and Trade Office of Li Ge Zhuang Town, at present, the town's hat making and supporting enterprises have reached 226, of which 38 are the top hat enterprises, which can produce more than 20 series and more than 620 varieties of hats. The annual output value of the hat making industry is nearly 4 billion yuan, accounting for 42.2% of the total industrial output value of the whole town.

The spirit of Li Ge Zhuang in cap making industry also comes from the wide market of its industry.

As the largest production base of hat in Asia, flying from Li Ge Zhuang to more than 20 series, more than 620 varieties and nearly 1 billion 200 million hats per year, accounts for over 20% of the world market share and covers more than 100 countries and regions in Europe, America, Latin America and Asia and Africa.

"From the baseball field in the United States to the F1 stadium in Malaysia, you can see the hat and baseball cap produced by Li Ge Zhuang. In 2008, the Chinese Olympic delegation wore the hat made by Li Ge Zhuang on the opening ceremony."

Li Ge Zhuang's hat making industry can become more and more fierce in the increasingly fierce market competition, relying more on the essence of industrial technology.

Li Ge Zhuang hat enterprises do not regard themselves as simple processing workshops. They always attach importance to quality and start building brand.

At present, the national sports cap standard proposed by the China Light Industry Federation and the Jiaozhou hat making chamber is approved by the Ministry of industry and information technology and will soon become the national sports cap standard.

This will be the first national sports cap standard in the hat making industry. The standard of Li Ge Zhuang's hat making is the national standard of the hat making industry.

Shen Chuang, "the hometown of Chinese caps", went into World Expo to maximize the industry's integration with the rest of the world.

The reporter learned that in order to support the rapid development of the hat making industry, in recent years, the town has also taken the hat making industry as an overall brand promotion operation, actively advertised and marketing planning for more than 200 cap enterprises, and designed the "hat making city" near the Xiaoyao village, and led the establishment of the hat making enterprise association, which was attended by the major hat maker operators. It regularly invited experts to teach, analyze the market, teach technology, organize enterprises to participate in exhibitions in Humen, Shanghai and Qingdao, and hold the rural model and hat design competition to build a broader development platform for the hat industry.