Haining China Leather City "Sheepskin" Creates New Market

Before going to Haining to interview, every day on the Internet search for all information about the leather industry in Haining, and the "idea" and "method" left by any method in the blog are enough for people to understand Haining's "small town" and pursue the heights of fashion leather.

When Haining and CCTV continuously released information on the trend of China's fashion for four years, the pictures of many Chinese fashion events released on Monday of the Chinese leather fashion were opened and closed, and many of the Haining fashion publishing activities were placed in the computer. After the 13 leather logo Cup Grand Prix was opened year after year, Haining's pursuit of fashion was presented by a photo and a section of past events.

From the massive data and the evaluation of many experts, we can see that Haining has found the password to win the fashion discourse right in the international leather market, envisaged, pursued and insisted that those "future days" written by law will be gradually pformed into "the present continuous time".

Later, when it was said to be the most off-season of leather industry, it came to Haining.

Although it was so hot that Qian Tang did not care about Jiangdu, he could not resist the desire to try on in the leather city of Haining.

In the huge leather city, there is no picture of what should be seen in the off-season. Many shops are being renovated, and more shops are busy receiving customers who are rushing to rush out of the goods. Outside the leather city, the designers of the leather fashion week are preparing for the release, and the workers in the workshop are busy doing the next season's products.

Whether it's for sale or not?

Under the recommendation of Chagarin, deputy general manager of leather city, the reporter interviewed five famous leather fashion brands, which are known as the most potential development enterprises in China. After a round of running down, a very vivid picture is formed in the mind: if China Leather City and Ren you are positioned as the front of the Chinese leather industry heading for the fashion peak "EMU", then the brand enterprises that follow the development of leather city and the young entrepreneurs behind them are all powerful "cars".

These young brand operators are groping for the most suitable mode of development for their own enterprises, and under the leadership of the "leather city", they rush towards the new goal of using fashion to please consumption and using design to guide the future.

The five entrepreneurs who set up their careers in Haining and built on the special platform of leather industry are all keen and swift as hunters. They are good at finding and catching good opportunities in the noisy fashion market. They have many common characteristics: young, diligent, thoughtful, willing to give...

At the same time, they are using their distinct personality to develop different development paths for their respective enterprises, and create different brand images, so that leather city can become a character city.

After summing up and refining, we divide the 5 brands into 2 schools, namely, "marketing design genre" and "technological innovation genre".

The reason for this division is that the development status of Haining leather brand enterprises is rich in "astrology", and the "big schools" or "style features" are fresh and smart, leaving us with clear and rich inspiration ideas.

So we will describe the fashion story between different schools and leather cities through two phases.

During this period, the brand entrepreneur of "marketing design genre" will explore the value of fashion, the charm of design, the innovation of technology, the shaping of personality, the future of the brand and the development of the industry. Similar and different ideas and ideas are intertwined to form a colorful Haining leather fashion.