Sundance Garments Continuously Innovates To Gain Market Leadership

From January to May this year, the production and sales of clothing industry in Hunan Province increased by 31.1% and 25.66% year on year. 110 million pieces of clothing were produced, a year-on-year increase of 43.67%, and the output growth rate was 21 percentage points higher than the national average.

The data shows that under the guidance of the Plan for the Adjustment and Revitalization of the Textile Industry, Hunan's clothing industry, relying on solid measures and actions, has bucked the trend and achieved gratifying results in the first battle of implementing the plan.

In the implementation of the goals and tasks proposed in the "Plan", Hunan garment industry takes scientific and technological innovation as the driving force of industrial revitalization, and constantly enhances its independent innovation ability. The project construction is rapidly promoted, and the market competitiveness is further enhanced. Take Sundance Clothing as an example. The company invested 524 million yuan in the construction of Sundance Fashion Industrial Park in Jinzhou New District, Ningxiang. The first phase of the project has been put into operation, becoming the largest high-end men's clothing manufacturing base in the central region.

Hunan Garment Engineering Technology Center established by Sundance has become the most important innovation platform for enterprises. In order to further strengthen design innovation, the company has signed a contract with Japanese fashion master Mr. Yose Kobayashi this year on the basis of ten years of cooperation with famous French fashion designer Danny Farai, aiming to further integrate European and Asian fashion resources and strengthen its own brand. Chen Zhaoxiong, Vice Governor of the province, pointed out that the garment industry is not only a traditional industry, but also a fashion industry. Enterprises should obtain market dominance through continuous innovation.