Marketing Your Online Store By Email

There are many ways to promote online stores, such as QQ group, forum, soft language, links and so on. The author mainly explains the mail marketing and the problems needing attention today.

First, mail reading rate.

The effect of mail marketing can be seen from the reading rate of mail.

Users generally have a higher rate of mail reading for their comparative trust sites, so a good customer relationship is the key to turning the viewer into a customer.

Before the mail marketing, we should have a tentative understanding of users' intentions, do not have unnecessary frivolous hair, and may backfire.

For online stores, mail marketing to old customers is more effective.

The store manager can set up a database for the old customers, classify the customers according to their shopping habits, and send corresponding promotional information on a regular basis, and the reading rate of the mail will be greatly improved.

Two. Mail arrival rate

The arrival rate of mail is second of the marketing effect.

Because of the excessive abuse of mail marketing, the server has become more and more strict in filtering mail, and some normal mail is also regarded as spam filtering.

Mail is not reachable. It is also one of the factors of customer loss.

We can increase the arrival rate from two aspects: first, it is difficult for the recipient to take the initiative to include your email address; second, to study what kind of mail is easy to filter, try to avoid or let the mail service providers list themselves as white lists.

Three, mail click rate

Mail click rate is the last aspect of marketing effectiveness.

Click rate is not the opening of mail, but the proportion of websites to be accessed through email.

The most important thing is that the appropriate mail allows users to see that DM needs to be changeable. If stores can analyze the data and behaviors of users better through online shop system, then it will be better.