Elskes, The King Of Running Shoes

ASICS (Ai Shi Ke / Ai Shi Ke)

In 1949, in Kobe, Japan, Onizuka Kiyaro (KIHACHIRO ONITSUKA) founded the predecessor of ASICS. In the early days of its creation, it was more like a shoemaking factory. In 1950, the company was renamed "ONITSUKA TIGER".

The company's first breakthrough was in 1951, a long-distance runner wearing TIGER running shoes won the first prize in a marathon race in Boston. At the same time, the company has made considerable progress in indoor sports shoes, inventing CUPSOLE, providing better stability for basketball players. footwear Products. In the preparation process of the 1956 Melbourne Olympic Games, Onizuka Kiyaro set the company's business philosophy: developing products that are most suitable for sports. New Rubber formula It provides a good cushioning performance, so in 1960, the magic running shoes were born. This is every shoe with ventilation system. Marathon legend ABEBEBIKILA started wearing in 1961. Running shoes TIGER shoes are preferred. In order to make shoes more comfortable, TIGER measured the feet of not less than 20 thousand people for technical reference. In the 1964 Tokyo Olympic Games, athletes who wore TIGER brand shoes won 46 medals. In the same year, Australia's DEREK CLAYTON broke the marathon record with amazing results (2:09:36). The TIGER shoe upper material he wears is Nylon material It was unique at that time. In the same year, in the first shoe survey published by RUNNER WORLD magazine, TIGER ranked first in the five jogging shoes tested. In 1970, TIGER became the largest running shoe manufacturer in the United States, and 70% of the famous athletes were wearing TIGER shoes. At the 1972 Munich Olympic Games, 80% of the volleyball players wore TIGER shoes. Since the Munich Olympic Games, TIGER has become popular in Europe. In 1977, with the merger of several small companies, ASICS company was formally established.

The cushioning effect of ASICS NIKE AIR air cushion is 28% higher than that of the air cushion. Its GEL is suitable for people who are not very heavy. The AIR air cushion of NIKE can weigh at least 140 to feel it. But GEL is not the same. Its feet feel very soft. When running, it feels like a bullet. If I buy running shoes, I really recommend ASICS, and its price is much cheaper than NIKE. STOLE The middle sole materials of shoes are usually in the middle of Huai long. NIKE, ADI are all, and SPEVA is said to be compressed with 1M thick foam. There is also a technology called DUOMAX, which means a double density anti tilt system, which prevents the foot from turning or everting while walking. Many people wear ASICS, such as women Tennis Masters, Davenport..AC Milan's Kaka, Argentina's Bayon, and our Chinese Bruce Lee, who like to wear ASICS before death. Bruce Lee is wearing ASICS in the death game.