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Behind The Booming Children's Clothing Industry In Shenzhen

2010/8/13 9:16:00 58

Chu Jian (a pseudonym) strode into a shop near the roadside and asked for a bottle of frozen "Red Bull". He drank it with all his strength and then gave a long sigh of relief.

He has just come out from the negotiation room of a large shopping mall, and the mall is about to launch a super promotional activity. He talked with the mall for nearly two hours. Finally, he disagreed with the settlement discount. In order to determine the sales promotion plan for the merchants, the final conclusion to his business was that he could take part in the activity according to the relevant conditions put forward by the shopping mall, or automatically withdraw the cabinet within two months.

It is hard for him to think that why he thought he had a good relationship with the personnel in the market because he thought the activity negotiation was so difficult that the attitude of the mall side became so tough and resolute.

In recent years, great changes have taken place in the retail industry in Shenzhen. There is a wave of activities in shopping malls, and sales promotion efforts have been doubled. If he accepts the sales promotion conditions of the shopping malls, it means that there is no profit whatsoever.

According to incomplete statistics, the number of children in Shenzhen is estimated to be over 100. Behind the "prosperous" children's clothing industry, the survival situation of Shenzhen's children enterprises is worrying. Over 60% businesses are making a living in difficulties. A person who has been engaged in children's wear for a long time in Shenzhen is telling the author.