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2010 How Can Textile Industry Get Out Of The Low End Industrial Chain?

2010/8/14 15:45:00 44

Zhuang Jianhua described the "pain" of enterprises in creating their own brands: a large amount of capital and resources must be faced with competition from production capacity, technological R & D, and brand marketing capabilities. In the short term, the profitability of enterprises may be weakened.

However, "facts have proved that we are working hard to develop.

Independent brand

The way is right. "

Zhuang Jianhua said.

With more than ten years of accumulated experience in the field of OEM for international famous enterprises, Suzhou household cleaning and electrical appliances manufacturing company invested nearly ten million yuan in technology research and development in recent years. Since 2008, it has consciously built its own brand in the domestic and foreign markets, and has recruited local brand agents in France, Italy, Malaysia and Czech.

Through years of brand cultivation, the domestic sales volume of domestic brands in the first half of the year increased by 200% compared with the same period last year, and international sales are starting from zero, and the market is expected to exceed 10 million dollars in 2010.

"The outlook for the US and Europe is still uncertain, but our independent brand sales are expected to account for 15%-20% of the total business, which greatly reduces the reliance on OEM orders."

The sudden international financial crisis made China's foreign trade face severe winter, and foreign trade enterprises that relied on cheap labor and cost advantages went bankrupt.

The external demand is uncertain, and the pressure of rising domestic raw materials and manpower costs will create an upside down trend for enterprises. Enterprises must pfer to the high-end industrial chain with higher profit margins and higher profit margins.

Foreign trade experts said, "the value of Chinese brands is promoted at the right time".

Huo Jianguo said, from a global perspective, whether traders or

manufacturing enterprise

It has become a trend to extend from manufacturing links to upstream and downstream industries and even to the entire industrial chain.

After years of development, China has obvious advantages in manufacturing links, and is now in the process of extending to the two ends of the manufacturing chain, namely, upstream R & D, raw material procurement, downstream logistics and sales network.

"When labor resources are overconsumed and labor prices are no longer cheap, such trade mode of processing trade will be difficult to continue in China."

Zhang Yansheng said.

At present, about 100 million of the labor force in rural China has not been pferred. "According to this figure, the pition period to China's foreign trade is only 10 years".

Zhang Yansheng said that under the background of global competition, if China's small businesses can only survive in the manufacturing sector, large and ambitious enterprises must consider the strategy of brand expansion, enhance their control ability and influence on the industry chain, otherwise they will be in a passive situation in the global fierce market competition.

Government enterprises are working hand in hand to create "made in China".

First class brand

"Brand allows us to go further in international competition."

Suzhou newei valve Limited by Share Ltd deputy general manager Yao Jiong said.

The company is the largest industrial valve manufacturer in the country. It has been independent research and development and independent brand for many years. Its products have been recognized and recognized by the top ten energy companies in the world.

Yao Jiong depicted the trilogy of the company's future development: industrial products from the lowest part to make parts, to OEM, to the second level of single product export, the future direction is to sell the overall system plan, including a package of project contracting, involving the selection of product mix, late stage construction, installation and commissioning, post operation; and then from a single physical paction, to the combination of products and technical services.

This is also the core competitiveness of the "made in China" future.

For many enterprises, it is a difficult process to create their own brands and take the initiative to participate in international competition.

But one thing is certain: China is no longer satisfied with the status of manufacturing factories in the world, and has no division of labor. It is trying to promote the pformation and upgrading of processing trade and realize the three pformations of China's foreign trade: from the low level of international division of labor to the high end, from the acceptance of established rules to more active participation in the formulation of rules, from the expansion of quantity to the upgrading of quality.

Huo Jianguo said that the government needs to release more visible signals to the enterprises in the direction of foreign trade policy, and guide enterprises to develop towards high-end and high added value through credit support, information services, technical support and examination and approval.

"If the upper reaches of the industry have larger profit margins, enterprises will have the power to move upward, and the investment restrictions on the upstream will be more, which will naturally have the opposite effect."

The Ministry of Commerce pointed out that in the study of China's foreign trade development strategy in the post crisis era, in order to promote economic growth, China's foreign trade development should double the total import and export trade in the next 20 years in the next ten years and become the target of a trade power for twenty years.

CNN (CNN) last year broadcast an advertisement with the theme of "making China hand in hand".

This is the first time that "made in China" has appeared overseas in the overall image of the industry. "China makes the world cooperation". China's confidence in this period is most vividly displayed in the new era.