China'S Luggage Industry Base Is Down In Dongyang

It is understood that after 30 years of development, leather goods and bags industry in Dongyang has become one of the six massive economies in Dongyang.

By the end of 2009, there were 1177 bags and more than 70 thousand employees in Dongyang, including 90 enterprises above Designated Size, and their products exported to America and Europe. The influence of thousand Xiang Town, the main producing area of luggage and bags, was getting bigger and bigger, and was awarded the title of "Zhejiang provincial bag and bag industrial base", with an annual production value of more than 1 billion 600 million yuan, which initially formed a relatively complete industrial chain with raw materials, parts production, design, research, processing and sales in one package, and the industrial agglomeration effect gradually emerged. The implementation of the brand strategy was obvious, and Dongyang is now in effect.

The government attaches great importance to the steady cultivation of industry

In recent years, considerable progress has been made in the development of luggage industry in Dongyang. However, compared with the advanced counties and cities, there is still a lack of strength in the construction of regional brands.

In order to further promote the development and upgrading of the luggage industry, in October 2009, the Dongyang Municipal People's government officially launched the establishment of the regional brand of "China's luggage and bag industrial base".

The government attaches great importance to the establishment of a leading group of work, which is headed by the deputy mayor in charge of industry. Its members are composed of economic and trade, science and technology, industry and commerce, quality supervision, foreign trade and economic cooperation, environmental protection, Qian Xiang Town, industry associations and other relevant departments and township leaders.

At the same time, we established and improved the joint conference system led by the municipal leaders and the relevant departments, and promptly studied and coordinated the related problems and problems encountered by the enterprises in the bag industry during the founding process.

In addition, the work will be combined with the three year work plan for the development of the luggage industry in Dongyang, and the work objectives and tasks should be clearly defined. Efforts should be made to grasp industry guidance, ensure stability and promote growth, so as to promote the construction of "China's luggage and bag industrial base".

Implementing brand strategy to promote upgrading

In recent years, in accordance with the principle of "government promotion, departmental assistance and enterprise initiative", Dongyang has vigorously implemented the brand strategy and promoted the upgrading of the luggage industry.

The enterprises awarded the national, provincial and Jinhua municipal brands were rewarded 1 million yuan, 100 thousand yuan and 10 thousand yuan respectively. They were awarded 200 thousand yuan, 100 thousand yuan and 50 thousand yuan for the national, provincial and Jinhua professional brand brand bases respectively.

The Party committee and government of Qian Xiang Town specially set up a lecture hall of quality, insisting that every time a famous professor and scholar and a successful entrepreneur should be invited to lecture the leather bag enterprises in the whole town. Some members and entrepreneurs of the chamber of commerce should be organized to visit famous enterprises at home and abroad to learn advanced quality management methods and successful experiences.

Through strengthening technology and brand support, the brand strategy has also achieved remarkable results. The development level of Dongyang luggage industry has been further improved. Up to now, the leather goods and bags industry in the city has gained 25 brands at the national, provincial and municipal levels.

Qian Xiang town was awarded the title of "Zhejiang brand and professional brand brand base" by the provincial industrial and commercial bureau in 2009.

Meanwhile, the technological innovation capability of Dongyang bags has also been continuously enhanced.

At present, there are 6 science and technology research and development centers in the industry.

Plan market construction and consolidate development foundation

In order to consolidate the foundation for development, Dongyang is focusing on making good articles on the basis of building a luggage and package industry, especially restricting the land elements that restrict the development of enterprises. In the light of the tight land use index, we should give priority to solving the land use requirements of enterprises according to the principle of overall planning and step by step implementation.

At present, the location of the "Zhou Zhou - Bao" luggage park has been basically determined, and land use planning modification and project approval work is being carried out. We strive to develop 300 mu of luggage and bags industrial park by the end of 2010, so as to enable some of the luggage enterprises to move to the park.

At the same time, the market of Qian Xiang leather bags and accessories accessories has been launched in September 2009. The main structure has been completed, and the following related projects are being implemented.

The completion and opening of the accessories market will help to provide more convenient and convenient services for the luggage enterprises. It will help the luggage enterprises to get the latest product development materials quickly and increase the competitive edge of the market, so as to lay a good foundation for the further extension of the industrial chain and the formation of industrial agglomeration.