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Consumers: It'S Too Early To Buy Autumn Clothes On The Scorching Sun.

2010/8/19 16:04:00 45

"It's such a hot day.

Market

How did you start selling woolen vests? Oh, you sweat when you see it. "

In the third floor of Ito's Yang Hua Tang Chun Xi shop, Ms. Chan could not help sending such a sigh.

What is most puzzling to you is that the weather is still so hot. Why did the mall start selling autumn clothes? Indeed, although the autumn of August 7th, the temperature is still high, and the heat is getting panic.

But at this time, we can find autumn clothes in all the shopping malls in Chengdu. There are many knitwear, long sleeved sweaters, woollen vests and boots. More stores have launched the theme of "autumn" monopoly. Ito's hall has hung two billboards with the autumn leaves as the background, so that people can't help asking what the purpose of shopping arcade is. According to convention, August was originally a brand.

Autumn dress

On the shelf time, however, this year the weather is relatively hot, autumn clothing and hot summer is particularly disharmonious, only caused the consumer's doubts.

Most shopping malls have yet to start playing.

Autumn card

"But the autumn clothes of the brand counters have been quietly installed.

Women wear long sleeved T-shirts and knitted sweaters, and men's shirts and coats are the most common.

Ito, PBI, launched a long sleeved shirt, knitted sweater and knitted vest, Pacific department store, million Department stores, Beijing Hualian, Moore department stores and other shopping malls, popular brand counters also launched a large autumn clothing, such as in the bear bear counters can see a lot of long sleeved T-shirts, sweaters; VeroModa's new windbreaker and coat become its main products; hundreds of good counters long sleeved shirts, knitwear, and cowboy coats are also very eye-catching; prich main yellow T-shirt is also particularly conspicuous; jackjones autumn coat is also a large number of shelves.

According to rough statistics, the proportion of autumn wear in most stores has exceeded 20%.

In addition to clothing, the autumn market of footwear has also been opened.

At present, most of the new products in Wangfujing are footwear brands, such as Jiu Xi, Staccato, AEE, Zhen Mei Shi and so on. All of them have new autumn shoes. They can even find boots in the Jiu Xi counters, and the new shoes in autumn are close to 50%.

The ratio is really so high? The head of the Wangfujing Department explains that the autumn shoes include not only thick boots or shallow shoes, but also Rome shoes and single leather shoes. The appearance may not be very different from the summer shoes, but they are all injected into the new design concept that matches the autumn match.