How Do Smes Integrate Network Marketing?

With small and medium-sized enterprises

Whether enterprises choose professional service companies or establish their own specialized network marketing teams, they are faced with the scarcity of practical network marketing professionals.

Therefore, a certain scale of network marketing planning companies have a complete team to provide services for enterprises.

From technology development, design art, program planning, project implementation, professional companies provide a set of network marketing overall solutions.

How to carry out effective integration of network marketing plan according to the actual situation of enterprises, Li Zhi analyzed several key points from the practical experience of B2C mall, such as "Ai Ai tea".

The website is always the gateway of the enterprise in the Internet. No matter you are building enterprise website or B2C mall, many enterprises first require that the page is beautiful and powerful.

Enterprises set up stations in order to generate their commercial value. In addition to website design and function, enterprises are more concerned with building practical websites conducive to SEO.

At the same time, the website based on Web2.0 will become the mainstream. As website function becomes more and more powerful, website design pays more attention to user experience and interaction. The more interactive website, the stronger user stickiness.

Network promotion

The purpose of network promotion is to get more valuable traffic for the website, and also to publicize the brand image of the enterprise.

At present, the mainstream way of network promotion is more than portal advertising, search bidding, mail marketing, wireless marketing and so on. In the increasingly mature Web2.0 marketing, SNS community, video, blog, micro-blog and other applications have gradually been accepted by enterprises.

Enterprises should give full consideration to where their target customers are in the selection of online advertising.

There is a mistake in big enterprises with huge financial resources. It is believed that advertising will be effective.

Then, some online advertising can not effectively target the target customers of the enterprise, spend a lot of money, get garbage traffic.

Traffic pformation

How to effectively convert these traffic into order will be the embodiment of the ultimate goal and the promotion effect of the whole network marketing after the enterprise website popularize the traffic through the network.

These commercial traffic are the potential target customers of the enterprise, acquiring the contact ways of these customers and establishing instant communication. The online customer service tools on the website are indispensable.

The website with full-time customer service is much higher than the number of customers who are waiting for customers' calls at home.

Customer management and services

With the popularity of SaaS application software, the traditional application software, such as CRM, invoicing and so on, which has been configured by large enterprises, is very common in small and medium-sized enterprises.

The effective combination of customer relationship management and network marketing plays a key role in improving the effectiveness of network marketing in addition to reducing capital investment and management costs.

Many B2C enterprises such as tea city have applied call center call center. If there is no CRM system to support, it can be imagined that customer relationship will be difficult to maintain and customers will easily lose.

The ultimate goal of integrated network marketing is to acquire customers, obtain orders, enhance sales volume, and establish their own network brand.

The solution that is truly integrated and integrated by the network marketing planning company is targeted for the enterprise, and it also has the individuality and uniqueness.

It can be combined into an effective network marketing overall solution based on the current situation of enterprises, the target customers of enterprises, the emphasis on brand and sales, and carefully selected from various network marketing methods.