Quanzhou Children's Shoes Enterprises Take Part In Children's Foot Research Database Collection

At present, the collection and test of a national public welfare project "China children's foot type research database" is in preparation. Several Quanzhou children's shoes enterprises are discussing the docking project. The organizer said that the establishment of the database will fill the gaps in the industry and eliminate the current situation. Children's shoes industry The low level of technology, the lack of technical content of products, the marketing of science and Technology (Science and technology hype) are greater than scientific research, and so on, so as to promote the comprehensive upgrading of the technology of children's shoes industry in Quanzhou.

　　 Industry integration Multi force building foot database

According to Chen Shuqing, general manager of Liuhe marketing planning Co., Ltd., who participated in organizing the project's preparatory research, the project will be the first large-scale acquisition by the state in the research data for children's feet, and it is also a comprehensive survey of children's laws, feet growth regularity and health in our country. Random sampling, type sampling and cluster sampling were adopted in three ways, including random sampling of shops and type sampling and cluster sampling in kindergartens and schools. "The foot data in the database will continue to increase. It is necessary to publish the white paper on the changes of children's feet and health in a fixed period. In addition, the organizer will carry out foot type measurement for athletes and children according to the needs of enterprises, such as juvenile table tennis, basketball and other special athletes, so as to provide basis for developing professional sports shoes for young athletes in China. He said.

He mentioned that children in China motion Footwear enterprises mainly rely on foundry and low and medium grade products, with many brands, but no leading brands, diversified consumption levels, and serious homogenization of products. Despite the rapid development and brand baptism of the market over the past decade, Fujian has formed a brand camp headed by some leading enterprises. However, judging from the overall competition of the industry, the technology level of the enterprise is low, and the product lacks technical content. Technology marketing (technology speculation) is bigger than scientific research, making the brand management become a quick and profitable speculation, which affects the overall image of children's sports shoes. Under such a market situation, only a few of its own brand enterprises, in order to win the right to subsistence, can only lower sales prices in order to seek development. One of the ways to lower the selling price is to continuously squeeze the raw material prices of manufacturers. This vicious cycle directly leads to instability of product quality, which further aggravates the hardship of children's sports shoes. The establishment of the database will fill the gap of children's foot data in China and provide design reference data for children's shoes industry, so as to enhance the comfort, fitness and health of children's shoes in China, and promote the overall technological upgrading of children.

Qiu Li, technical director of the National Productivity Center of leather and footwear industry, introduces the current foot research. The project team will analyze the foot pattern characteristics of Chinese children aged 2-11 years, such as the main characteristic location values of the feet. The model of "Chinese foot type database" for children and adults in seven regions of North China, Southern China, East China, central China, Southwest China, Northwest China and Northeast China was selected. Based on the analysis of the growth and development characteristics of children's feet and their static and dynamic stress analysis, the last body parameters, last surface and shape of shoe last are determined. A series of sports shoe last shoes suitable for children in China, such as children, children and children, are designed and developed, and a shoe last data base module is established.

Chen Shuqing said that the completion of the project "China Youth foot type research database" will lead to a new wave of technological innovation in China's children's sports shoes, forming a new economic growth point and bringing great benefits to the society.

Shoe enterprise joint intelligence agency self push foot research project

Chen Shuqing said that the preparation of the database has been actively supported and supported by children's shoes enterprises in Quanzhou and Zhejiang. Reporters learned that, in addition to actively responding to the establishment and support of the Chinese children's foot research database, there are still some children's shoes enterprises are promoting their respective foot research projects with some universities and research institutions, and have developed their own independent intellectual property rights.

According to Chen Shuqing, at present, the research project of Quanzhou Yonggao Sports Products Co., Ltd. and China leather and footwear industry research institute jointly undertake the key research project - "the development and industrialization of children's sports shoes structural health system" has entered the stage of research and operation. Yong Gao (China) children's products research center, which has gathered many well-known domestic industry experts, will carry out joint research with the China leather and footwear industry Research Institute on three main parts: the matching system module of foot and shoe last, the structural design module of shoe parts, the optimization system module of shoe material and so on.

"The health function of shoes is related to the basic protection for children's feet, such as comfort, shock absorption, skid resistance and balance," said Qiu Li, technical director of the national leather and footwear industry productivity promotion center. This project will study and design the function of shoes for children's physiological function and movement characteristics. At present, the enterprise has also declared the national patent "the balance and shock absorption and anti slippery children's sole with protective function" for the research and development project. According to the development and movement characteristics of children, the patent is tested on the shock absorption, plantar pressure and supporting performance of the shoes, and the result is analyzed. The multi index comprehensive evaluation method is used to establish the health evaluation system for shoes.

Through the independent research and development of the national patent and Mingwei Shoes Co., Ltd. The company has successfully developed the first pair of Chinese children's growth correction shoes, which is a pair of children's growth corrective shoes with healthy foot protection function. According to Mingwei related technical personnel, the patent correction shoes are characterized by the wheel outsole, that is, the middle part of the arch corresponding to the arch is thicker, and the front and rear part is thinner and tilted. The upper part of the heel part of the outboard is provided with a shock absorbing block for slowing down the vibration of the children in walking, running and jumping to the calcaneus and sports joints, and the upper is provided with a bow shoe lace for adjusting the corresponding space between the arch and the shoe to support the arch of the foot. The heel is provided with an ankle guard main shaft, and the stiff main heel is added between the upper and the shoe lining, playing a supporting and stabilizing role on the rear foot of the child, protecting the ankle joint, and playing the role of correcting the X leg and O leg.

In addition, the first stage of the first phase of the scientific research project of the foot pressure analysis and foot type parameters measurement of 4-12 year old normal children walking jointly by Tutu shoes and Beijing Sport University has been basically completed. This project aims to reveal the plantar pressure distribution characteristics and the mechanism and law of maturity in children at the age of 4-12. To explore the characteristics and rules of the growth and development of children's feet at each age stage, find out the key parameters in the process of children's foot type change and development, not only provide real and effective measurement data for children's shoes production, but also provide an effective guarantee for the comfort and health of children's shoes.

Drive the two venture

Qiu Li told reporters that according to the technical report of the national public welfare project "Research on the foot type rule of Chinese people", the incidence of malformed feet increased year by year in China, and the trend of flat arch of foot appeared, and tended to be younger. The situation was very worrying. One of the important reasons for the low arch of the arch is that most children wear long wearing children's shoes with poor ventilation. After the activity, most of the children's feet are in damp and hot state. This is not only easy to produce bacteria and foot odor, but also cause relaxation of the plantar muscles. For a long time, the arch of the foot tends to be low and flat.

Because children, especially young children, can not accurately express the foot fit of shoes, measuring foot shoes is a necessary means for children to scientifically wear shoes. Quanzhou children's shoes enterprises actively participate in the collection and research of their feet. The series of actions are key technology breakthroughs and marketization of project achievements, which will eliminate the "technical threshold" of the health of children's sports shoes in China, rapidly promote the technological innovation of domestic children's sports shoes, and popularize related manufacturing technologies by means of technology transplanting, key technology introduction, and indirect imitation. Finally, the domestic children's sports shoes will again monopolize the domestic market and form new export advantages, and form a new economic growth point in the children's sports shoes industry in China. This will bring about two opportunities for our children's sports shoes manufacturing industry.

Qiu Li believes that after the industrialization of this series of projects, the domestic children's sports shoes will be popularized and popularized in China's footwear market with the price of China's national conditions, superior performance of imported similar products and perfect after-sales service, so that China's footwear industry can get rid of the embarrassing situation of low and medium end products, thereby gaining the ability to fully enter the international children's sports shoes market. After the popularization and popularization of the project results, children's sports shoes will gradually eliminate the lack of environmental protection materials and technology. Then the production of children's sports shoes will enter an era of friendly production environment with energy saving, consumption reduction, non-toxic and pollution-free. Therefore, the popularization and popularization of the database project will not only relocate the children's sports shoes produced in China in the Chinese and foreign markets, but also enable our footwear industry to win better development in the current global economic environment.