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The Clothing Store Owner Skillfully "Mashup" &Nbsp, The Marketing Performance Enhancement.

2010/9/13 16:43:00 82

clothing

Sales have passed the era of "letting customers choose by themselves", especially at present.

Mashup

"Some customers do not know how to dress. They hope that the clothing store can help them match, and even hope that the shopkeeper can dress according to his image and temperament.

As a result, shoppers who know how to dress skills can always let shoppers casually walk into the store.

Marketing

The results are impressive.

For clothing store owners, apart from knowing how to dress and attract,

customer

It is far from enough to know how to help customers choose suitable clothes and how to help customers with collocation. In fact, shopkeepers should consider the matching problem when they first arrive.

Many consumers can not pay attention to material and price when they wear clothes, but the most important thing is the overall collocation effect of clothing.

Therefore, when shopkeepers come in, they may also try their best to dress together.

For example, if you enter a OL fashion pants, you might as well see if you have a jacket that matches your pants and you can buy it together.

When customers are sold together, they are recommended to customers. Instead, they can save customers the difficulty of matching clothes and sell more than one garment. Why should they not do so? Shopkeepers should also learn the following mix and match knowledge, and sell solid first steps when they arrive.

The most practical line Mashup

The combination of curved lines and straight line clothing can play a rich visual effect, such as wrinkled lotus leaves, Princess collar and straight skirt with straight lines, which is romantic and lovely without losing the intellectual elegance. The western style jacket is also visually attractive to match the cascading national wind long skirts.

Different styles of Mashup are popular.

The clothing store owner can play any creativity and rearrange the different styles of single products.

For example, a simple cotton skirt, jacket jacket, and a thin skirt on the top of the rock flavor, these mashup are very visual impact, rough and graceful.

Fabric blending with different texture

Matching the softest fabric and the most rigid fabric can highlight the material characteristics of various fabrics themselves.

The classic style of chiffon and cowboy matches appeared on the international luxury fashion show.

This summer, many of the umbrella skirts were made of silk, cotton and denim. The flashing fabric was neutralized with rough material, light satin and thick doughnut, and different material mix and match, which created a series of layers of wearing effect, and the feeling of creating it was unusual.

Color mix and match has amazing effects.

Color is always a magic weapon. It is impossible to mix colors together.

However, we should pay attention to a basic principle when we mix color and mix together, that is to say, we should adopt a strong and pure color. We should strike a color on the basis of uniform style. The selected clothing items should be consistent in style, otherwise it will give people the feeling of dazzling.

Avoid using too many colors. The best color control is about three or four kinds of colors.

New and old clothing with personality

Mix the new products with the old ones, such as a small jacket worth hundreds of dollars, and do not mind matching a more than 10 t old T-shirt. This is the norm, and it can sell these basic clothes and solve the inventory problem in disguise. Why not?