"Cowboy Expert" Fashion Road Products First
In September 17th, the "denim expert" will be held at the silver Rui Lin Hotel in Hefei, Anhui in spring 2011. The order, named "cowboy specialist Mi Xin", will be of historic significance to the flag king. It marks the brand of the flag king in addition to focusing on its original nobility and implicit quality, and inject fashion and trend elements.
"A brand with long-term vitality will maintain its focus and persistence, and at this level, constantly strive for innovation and create a brand new brand that has lasted for a long time.
The theme of this order will be "cowboy expert Mi Xin", which is to convey the history of the 22 years of the denim King jeans. Not only persisting in the pursuit of quality, but also constantly changing and enterprising, breaking the past thinking mode, making it more energetic, breaking through the unclear situation and making it more valuable, and building a more fashionable lifestyle cowboy.
Qing Qing, chairman of the flag King (China) textile and apparel Co., Ltd.
fashion Road products first
According to the introduction, the order of the flag king will last for 3 days. Besides the new product conference and model fashion show, it will also hold 4 cowboy storm roadshows together with the Hefei department store. In addition, its brand spokesperson, the arrival of Sara, the Korean star "Beauty Eye angel", will add a lot to the order. This event will not only offer gifts, walk shows, but also meet the fans and meet the media.
The new spring products of the flag king will be divided into 5 Series in the spring of 2011.
"Although this new product has added a lot of fashion and fashion elements, our creativity has always been integrated into the atmosphere and temperament of the banner brand, which is an interpretation of" Mi Xin "in product design.
Feng Yanwen, director of design and development of flag king, said.
Marketing Terminals go hand in hand
The fashion of flag King
cowboy
The road is not only a sharp change in product style, but also a new step in brand marketing strategy and terminal image building.
"The change of product determines the diversion of marketing strategy. Currently, the flag king is considering participating in the university model competition, and the fashion cowboy product fits the young consumer group.
In the future, the banner will also invest more in brand marketing and work together with our distribution partners to seize the largest share of the market.
Chen Weijun, director of marketing, said.
With the release of new products, the brand new terminal image pformation has also been steadily promoted.
On the eve of the order meeting, a number of sample shops were rebuilt in the country. Compared to the original shops, they have made great adjustments in the props, shelves and display modes, and the overall trend of fashion is cowboy style.
The image pformation of this terminal will be rolled out across the country.
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