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Guangzhou: The Technological Innovation Is Endless.

2010/9/17 10:16:00 223

There will be competition in the market. When many enterprises take the market as the primary goal, they rely on the big tree of butterfly.

Bath Europe

The company takes the product path as the weapon of the enterprise walking market, and has launched the "love no trace" concept theme, exquisite workmanship, comfortable environmental protection products in the industry. It has been recognized by the market. What kind of way is it to serve the market better? Recently, the author and the general manager of the company have made an in-depth pition. Through Liu Lvzhou's description of the marketing plan of the country, the brand operation imprint of the group is clear.

Reporter: after the launch of the "love no trace" product concept in the market, he received a strong reaction from the market. Why did Liu always want to have no trace of underwear and the theme of "love without trace"?

Liu Lvzhou (hereinafter referred to as Liu general): no trace

Underwear

As a hot topic in the underwear market and a trend of consumption in the future, there is a huge market space. As a high-end brand of high-quality underwear, we are responsible for leading the market trend.

The choice of "love no trace" as the theme of market promotion of the "no love" underwear on the one hand is not only an expression of the cultural connotation of dress and clothing, but also the best embodiment of the close care for women and men.

Reporter: no trace design production technology, previously limited to other fabrics, the introduction of no trace technology is applied in modal fabric, why do we need to make such a technological improvement? What is the difference between cotton underwear and modal underwear? What is the difference between them?

Liu: at present, the cotton fabric has no trace design. It mainly focuses on nylon underwear. Due to technical factors, there is no technical breakthrough in the seamless product of modal fabric. This time, the listing of "love no trace" underwear is the breakthrough of the company's R & D and technology. At present, the market has a corresponding "love no trace" product listing. As a leading market trend, the company has the obligation and responsibility to realize the improvement and innovation of the quality underwear technology.

The launch of this time

No trace technology

It is to bring a better quality of dress experience to consumers. The most obvious experience is to set comfort, consideration, fashion and change together. I remember that once a loyal city customer was in use, the immediate reaction was "feeling that they forgot to wear underwear today. Later, when I got home, I realized that I was wearing the new" love no trace "underwear of B&D.

From this point, we can see that the potential of the market is very large. The key is to see how the enterprise guides and operates the market.