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Famous American Outdoor Brand Camel Merchants

2010/9/17 18:33:00 31

American Outdoor Brand Camel Business

Brand profile:


Founded in 1913, it is famous in the United States. brand With its rich brand culture, it has attracted numerous pursuers. After 50s, camel Brand has become one of the outdoor sports and leisure brands popular in Europe and America.


In 2000, "Camel" selected the Chinese market as an ideal place for brand expansion through careful and meticulous analysis of the social environment and economic climate. Jinjiang, which is located in Southern Fujian, is also its best development base. In order to enter the outdoor sports and leisure market in China, the camel brand officially introduced the concept of visual marketing, the image of a camel with a lovely, bold and uninhibited character, and the bold tone of the western style as the main tone of its brand extension. It embodies its personality in a strong tone, making camel brand more and more plentiful and widely recognized by people from all walks of life. It has settled in China and has become the brand foundation of customers.


In 2009, camels, relying on the international famous brand's pulling force, accumulated many years of development, design, production and sales ability, and the development trend of China's outdoor sports and leisure market, were well received by merchants and consumers. At present, there are 7 branches, 18 offices and more than 1600 franchised stores in the country.


Camels will continue to focus on personalized products and quality services, providing a more comfortable and relaxed lifestyle for outdoor sports fans all over the country, making camel brand the first in China. Outdoor recreation Brand.


The company is in line with the principle of "honesty and win-win", with the business philosophy of "customer interest is our interest, customer's success is our success", and constantly open up the market. When the economic crisis came in 2009, the chairman of the company, Mr. Li Yuhua, put forward the policy of "low threshold and high demand", the ultra-low franchise threshold, the low wholesale price and the higher market protection policy of franchisees.


Zero agency costs, shop location guidance, free shelves.


Zero agency costs, super low first payment, free shelves, strict market protection policy, during this period of economic fluctuations, the franchisee passed the economic crisis smoothly and received substantial returns, making the company's brand develop rapidly.


To provide more preferential policies to the new franchisees, from the investment attraction -- the location of the store site -- store decoration -- shelf production -- store layout -- salesperson training -- commodity combination display -- price positioning -- new store planning and opening up -- regular maintenance and detail making and other aspects: "one-stop" service, relieving the worries of the franchisee.


Tel: 15156993914


Fax: 0551-2138128


Address: 99-102 shops on the first floor of green square in front of the road.


Mailbox: biotrone@sina.com


QQ:275718108

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