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Brand Development Of Children'S Shoes Altman

2010/9/23 18:03:00 75

Altman'S History Of Children'S Shoes

2009


In January 1, 2009,

Ultraman

The only legitimate holder of the trademark is Altman (China) children's products Co., Ltd., officially opening the logo of Altman's new student (the original logo will be tied to the market at the same time to 2010).


In January 2009, Altman nano healthcare series new nano antibacterial and anti odor network.

Running shoes

- bird's nest Collector's Edition "deep breathing first generations" stunning listing.


January 2009 -2 month, "new image and new gift" - Altman's big spring festival promotion campaign is spreading all over the country.


In March 6, 2009, Altman (China) children's health science and technology laboratory was officially set up in Jinjiang.

The laboratory takes "health" as its mission, taking "science and technology" as the concept, and "child health technology" as the core, and is committed to the research of various health care, prevention and nursing health techniques for children's foot development.

The laboratory has gathered numerous authoritative scientific research institutions and famous experts, and has carried out independent research on many key projects such as shoe last, midsole, insole, fabric, foot type, acupoint and so on. It has pioneered the two major fist products of Altman correction series and Altman health care series.


April 7, 2009 -4 8, the theme of "new image and new strength" Altman 2009 autumn new product conference.

Jinjiang

The honorary hotel was held.

This meeting clearly defined the annual adjustment content of Altman brand, and unified the 2009 brand communication plan to all regions of the country.


In June 10, 2009, the second branch of Altman product development center was set up and put into operation.


In June 2009, we launched the Altman health care series, the new nanomaterials and anti odor new running shoes.


In July 12, 2009, Altman (Changchun) regional investment promotion and winter products (replenishment) order will be held in Changchun, Jilin.


In July 19, 2009, Altman (Shenyang) regional investment promotion and winter products (replenishment) order will be held successfully in Shenyang.


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2008


In January 2008, Altman (China) children's products Co., Ltd. launched a new direct channel mode of "a+1" factory in Shandong, that is, the "factory Plus + special price" mode.


In April 10, 2008, the 3 day "Li Jian Rui Jin 08" Altman 2008 autumn new product conference ended in the Jinjiang honorary Grand Hotel, from all corners of the country nearly 200 market elites attended the meeting.


In May 20, 2008, Altman joined the national market network, officially launched "love in the world" - Altman and you offer a series of love activities.


In May 25, 2008, Altman photographed the plane model in autumn 2008 in Xiamen.


In May 30, 2008, SAIC issued the bulletin on the quality monitoring of children's shoes. Altman and other 7 brands were tested as the brand of children's shoes.


In July 1, 2008, the new office building of Altman (China) children's products Limited brand operation center was renovated and put into operation.

The total cost of the new office building was about 1500000, which lasted for nearly 3 months.


In July 3, 2008, the new brand of high-end women's shoes, the launch of the "flying small female policewoman" brand and the 08 new product conference were held in Jinjiang honorary grand hotel. This marks the third generation of the real version of the "flying little girl policewoman" trademark right to use and sports shoes production and sale of China's general distribution rights.


On the 3-4 day of July 2008, Altman's 2008 winter new product conference was successfully held in the new office building of the brand operation center, and more than 200 distributors across the country participated in this conference.


In October 7, 2008, "Rui change true self" - Altman's spring and summer new product conference in 2009 opened in Jinjiang honorary hotel.

This conference focuses on Altman brand's new strategic planning and system display of new brand image. It is a historic event in the development of Altman's brand and has opened a new chapter in Altman's brand development.


In October 11, 2008, the 3 day "first Altman sales elite special development camp" was officially launched.

More than 30 elites from across the country's first tier markets have been honored to take part in this special training program.

With the theme of "breaking through the ego", we conducted in-depth lectures on product knowledge, special training of Gold Coast military and Yongtai forest rafting.


In November 2008, Altman (China) children's health technology laboratory began preparations.


In December 2008, Altman established the Guangzhou product research and development center.


2007


On the 20-23 th of April 2007, "casting sword and advancing 07" - Altman's 2007 and autumn winter products orders will be held in Prince Hotel, Quanzhou.

This conference, in the spirit of conscientiousness and solidarity, has clearly pointed out the marketing priorities and marketing objectives of 2007. This is the integration meeting of Altman brand before the Olympic Games, which is of great significance to the development of the brand.


On the 17-20 day of September 2007, "Li Jian" is ready for 08. Altman's 2008 spring and summer product order will be held in Tiantai villa, Zhuzhou City, Hunan province.

This conference is the first time that Altman brand has been successfully held outside Fujian. This means the strategic direction of the Altman brand's "going out" strategy. At the same time, it also delivers a big message to us. Altman's brand is growing bigger and stronger. We should have a clearer brand promotion idea.

"Momentum" conveys to dealers the confidence of all enterprises to make preparations for everything and prepare for trouble and jump 08, and give great encouragement to dealers' friends.

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