Analysis Of China'S Brand Development &Nbsp; &Nbsp; Independent Innovation Is The Root.
Recently, the fourth China brand Festival opened ceremoniously in the Great Hall of the people in Beijing. In China, China brand Festival is the highest specification, the largest and most influential annual brand event, and it is the display platform of independent brand image and comprehensive strength.
Each year will make the most authoritative analysis and guidance for the development of China's brand.
Theme: regression and stride
2010 is the most complex year of China's economic and social situation. It is also fashionable.
Garment industry
The changing years, whether in Chinese society or in the clothing industry, urgently call for a spirit of "homing" to lead and reason, and release the signals of calm and reason again.
The fourth China brand Festival, which is the theme of "return and leap", will become the spiritual coordinates and the witness of the times in the apparel industry's "homing" and "Leaping".
Clothing industry urgently needs brand names
"Although China is a big manufacturing country, it is by no means a brand power."
Vice President Yu Ping pointed out at the opening ceremony that brand is the foundation for the sustained development and growth of enterprises.
However, at present, the garment industry in China still plays the role of "processing factory".
Just like in the shopping malls of big cities around the world, "everywhere" can be seen everywhere.
Made in China
Commodities, but it is hard to find the shadow of "Chinese brand".
Chinese enterprises need brands, and China's garment industry as a fast developing industry needs more independent brands.
Wenhua down: the practitioner of independent brand
The development of independent brands is the need of global economic integration and the need of the great rejuvenation of the Chinese nation. It is also a famous brand product in Guangdong, and also an independent national brand in Guangdong, Wenhua down, in 08 years.
financial crisis
During the development bottleneck, Wen Hua down products Co., Ltd. as the world famous brand "three SPRIT", "converse" and other brand down garment manufacturers, resolutely decided to go out of the "OEM" and develop their own brands, and began to go all out to create a brand career. "Wen Hua feather down began to develop its own brand from 1999, but we used to neglect too much of our own brand, until we really couldn't eat it, only to wake up the importance of its own brand."
Lin Xia Nan, deputy general manager of Wenhua down, said in an interview 08 years ago.
Today, Wenhua down products Co., Ltd. is the largest feather production enterprise in Guangdong Province, and owns two independent brands of Wenhua down and SCACCO.
It is reported that in 2010, Wenhua down historical novel will choose to meet with consumers on the national day of celebration.
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