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Shishi Textile And Garment Enterprises Should First Build Brand Names To Be Worthy Of The Name Of Clothing Capital.

2010/9/26 16:23:00 61

Textile And Clothing Brand

A few days ago, 2009 - 2010 China Textile and garment enterprises competitiveness 500 strong Conference

Haining

Held as domestic

Textile and clothing

The industry's leading "general comment list", whether it is the speech of textile and garment industry experts or the story behind the top 500 list, is giving inspiration to the developing Shishi enterprise. This reporter also analyzes and interprets this conference from three angles.


  

brand

Advantages should be rebuilt


The "from this list, Shishi printing and dyeing fabric enterprises weigh enough."

A staff member of Shishi quality and Technology Supervision Bureau believes that in the list of the top 500 Chinese textile and garment enterprises that have just been released from 2009 to 2010, the number of Shishi textile and garment enterprises has reached a record high, reaching 6, namely, Gage (China) weaving and dyeing Garments Co., Ltd., Fujian Federation Sanhe Textile Trade Co., Ltd., Fujian Shishi Hualian Garment Accessories Co., Ltd., Shishi Dadi Group Co., Ltd., Shishi Wen Xing cloth trade Co., Ltd., Shishi Hongsheng Textile Development Co., Ltd., except for the great group limited, the other 5 are dyeing and printing fabric enterprises.


It is understood that from the 2007 to 2008 China's textile and garment enterprises competitiveness list of 500 strong start, Shishi textile and garment enterprises began to frequent the list, from the list of view, printing and dyeing and cloth textile enterprises are mostly, pure clothing enterprise quantity is less, "this is not the same as Shishi" clothing capital "title.

According to Mr. Wu, the cause of the phenomenon, there are two main reasons for this phenomenon: on the one hand, the inherent textile and garment industry chain of Shishi, which has covered all fields in the middle and lower reaches of chemical fiber, textile, bleaching and dyeing, garment processing and production, excipient production and marketing, and so on. On the other hand, the pure clothing enterprises in Jiangsu and Zhejiang are developing rapidly, while the development of Shishi clothing enterprises is slightly inferior.

"In fact, from the development of domestic garment enterprises in recent years, the development of Shishi garment enterprises is slow."

Mr. Zhao, deputy general manager of a famous brand OEM company in Putian, introduces the sales of a clothing enterprise in our city for several hundred million years. Now it is also hundreds of millions. Basically, there has been little change. In contrast, a well-known brand clothing company in China has increased from three hundred million or four hundred million yuan a year ago to about one billion yuan last year.


"This is only the development of enterprises in the same industry. We are not yet involved in cross industry clothing enterprises."

Shishi quality and Technology Supervision Association Wang secretary general introduced, like domestic well-known textile and clothing giant crocodile, Erdos and other enterprises have entered the pure clothing field, its competition object has pointed to the Shishi and Jinjiang's famous men's clothing enterprises, "compared with these enterprises, more competitive, at least in terms of funds, absolutely Jinjiang, Shishi enterprises are sufficient."

The Boston 2009/2010 financial year report released in mid August (April 1, 2009 to March 31, 2010) shows that its revenue is 5 billion 738 million yuan and its profit is 1 billion 205 million yuan, and the men's business has contributed 402 million yuan to Bosideng group.

You know, Bosteng men's wear began in May 2009, and as early as January 2009, the Ordos group's non velvet garments had achieved a total retail sales of 1 billion 10 million yuan.

Insiders believe that as a "lion of clothing capital", stone lions must defend their honor through the leaping development of garment enterprises and rebuild their own advantages.

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