Implementation Of Quality Improvement Project For Leather Shoes Industry In Tongxiang

Recently, the reporter learned from the leather shoes quality improvement working conference that Tongxiang will use two years to implement the quality improvement project of Tongxiang leather shoes industry to help enterprises out of the development bottleneck, so that "Tongxiang leather shoes" can be the regional brands like Tongxiang sweater and fur.

Tongxiang started in the 80s of last century.

More than 550 leather shoes enterprises, annual sales income of 2 billion 100 million yuan, this figure is not ideal.

Small scale, many of which are still in the family workshop production of Tongxiang leather shoes industry, the quality consciousness is relatively weak.

No shoe manufacturer in the city has the ability of factory inspection, and the overall level of product quality is relatively low.

On the other hand, there are more OEM production in our leather shoes industry. Only 185 enterprises have registered their trademarks, and the number of top brands of leather shoes is zero.

"Sail against the current, do not advance or retreat."

Zhong Hongxing, general manager of Jiaxing Sheng Dan Li shoe industry Co., Ltd., sighs that Tongxiang's leather shoes industry must grow in strength and quality.

In addition, the leather shoes industry lacks the capability of independent innovation, and there is no decent R & D team.

In his words, the industrious boss runs to Guangzhou, Wenzhou and other places every year to look at the style; the lazy one is just in the production season to see and imitate the surrounding enterprises.

The relevant person in charge of the Municipal Quality Supervision Bureau said that strengthening quality management and developing brand cultivation is the premise and the latter is the direction of development.

Many leather shoes business executives say, in fact, the strength of the brand can be seen. OEM and licensing are no different from the reputation of enterprises or profit margins.

If you have the ability, no one is willing to do the OEM. Maybe you are lack of guidance and assistance.

The quality improvement project of leather shoes industry in Tongxiang has made many entrepreneurs full of confidence in the future. They have indicated that with the help of departments such as quality supervision, industry and commerce, they will enhance product quality management, create brand names and create brand names, accelerate the development of industrial clusters, and enhance the popularity of traditional industrial collectives, so that "Tongxiang leather shoes" can not only enjoy a good reputation throughout China, but also go abroad to the world.