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Is The Trademark Of The Same Name Being Grabbed By Others, Renamed Or Purchased?

2010/10/11 18:02:00 155

Brand Protection Awareness Trademark Registration Name

case

A manager who runs a hotel recently told me about his worries: he has been in business for 8 years, and now he owns 4 hotels, three hotels are three star hotels, one is a quasi four star hotel, two restaurants of the same name, and the development strategy is to develop hotels in the next few years and make branding development.

At the beginning of the development, I didn't expect that. The name of the hotel never went.

When we go to register now, we find that a domestic company has already registered, and also operates a catering restaurant.

If you change

Name

It means that the reputation and popularity of the hard work will be lost and the loss will be great, but now it is impossible to register the name.

The registered enterprise generally operates no longer in a province, far away from it. Mergers and acquisitions are undoubtedly of little value.

What should we do to make the original brand not lose too much and enhance the brand of the company?

solution

There are too many incidents like this. Catering companies, especially those that have been in operation for many years, are generally not.

Brand protection consciousness

With the increasing homogenization of services, catering enterprises have begun to focus on the cultivation and shaping of brands in order to push forward the development of new brands. At the same time, it has been discovered that many years' names have no longer been used as trademarks. The abandonment and abandonment will no doubt make the brand impact of business more serious, and there will be risks that can not be estimated. If we do not give up, if we want to chain operation or cultivate brand advantage, it is obviously impossible. What do I do? I think there are three aspects to consider:

1. this is typical.

trademark

The difference between a trade name and a trade name is that the business name is the main body of the business. The part of the trade name also belongs to the intangible assets of the enterprise. Therefore, it is possible to consider using the original enterprise name, and in the actual use, add the place name to the market for short. Similar examples are "Shanghai Hualian" and "Beijing Hualian".

2. because the restaurant company does not have its own brand at the moment, and now there are several three star hotels and four star hotels, it should consider cultivating new brands. Considering the original brand, it should start to promote the creation and cultivation of new brands. Because brands need not be the same as the brand names, and the use of trademarks can also be independent of the enterprise names. Therefore, the promotion of new brands, the promotion of new market space, the brand will have a certain influence, and then the combination of brand and brand names to form a concentrated advantage.

3. the brand should also be divided into the main brand and the sub brand. Because of the large number of services provided by the hotel enterprises, different levels of brand can be considered according to the different services provided.