Kanglong Brand Has Been Identified As "Well-Known Trademark".

October 12th, 2010 AOKANG Licensing work wins a bumper harvest, following the beginning of AOKANG. brand AOKANG trademark was identified by the SAIC as "well-known trademark". It was well known in October 8th on the official website of the State Administration for Industry and commerce. trademark Among them, AOKANG's Kanglong brand KANGLONG is among them. At this point, AOKANG has become the only Chinese well-known trademark enterprise recognized by the two SAIC at the same time. It is also the first furniture manufacturer in Wenzhou to have this honor.

Kanglong brand is the two largest footwear brand in AOKANG. Its strategic position is to create the brand of China's first casual shoes. The brand has made rapid progress in recent years, and has won many honors such as "national quality inspection free products", "China genuine leather logo products", "national quality inspection and inspection center excellent products", "famous brand products of Zhejiang province", and "consumers' first choice brand of China's casual shoes market" in 2007.

According to Luo Xianzhong, senior director of AOKANG legal affairs center, AOKANG has attached great importance to brand innovation and intellectual property protection of its own brand in recent years, and has set up a special department responsible for intellectual property management. In recent years, AOKANG's AOKANG, Kanglong The four independent brands of red Firebird and beautiful beauty have made breakthroughs, and the four major brand products have been effectively protected by trademark exclusive rights. In addition, AOKANG also pays special attention to the protection of patent rights. Patent applications and quality are far ahead in the same industry. AOKANG has also been selected as a patent demonstration enterprise in Zhejiang province and a patent demonstration enterprise in Wenzhou.

It is also known that our country's identification of well-known trademarks can be divided into two types: Industrial and commercial administration and judicial identification. The former is responsible for the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. The latter is determined by the court in the trial of trademark dispute cases according to the request of the parties and the specific circumstances of the case. Luo Xianzhong told reporters that the industry believes that China's well-known trademarks identified by SAIC tend to have higher gold content, and business administration departments at all levels are more recognized. In addition to the above considerations, AOKANG's brands apply for the identification of well-known trademarks in China. The more important thing is to prove the strength of the brand, enhance the protection of the intellectual property rights of the brand, and make the consumers more satisfied and reassuring about the products.