United States And Ebay Combine To Develop The Clothing Market Of Britain And America.

The world's largest Electronic Commerce Platform eBay announced cooperation with Metersbonwe, China's leading leisure apparel brand. Metersbonwe eBay online store will be launched in eBay, USA, UK, Germany and Australia.

This is the first time that eBay has joined hands with a well-known domestic casual wear brand and has appeared in overseas markets. At the same time, Metersbonwe will also cooperate with eBay to realize the ideal of "national brand and going overseas".

As the leader of China's fashion casual wear market, Metersbonwe The brand currently has nearly 3000 brand stores, and it is expected to achieve 150 million sales of clothing products in 2010, 200 million sales in 2011 and 500 million in 2015. However, with the increasingly fierce competition in the domestic fashion casual clothing industry and the challenge of e-commerce applications to traditional physical channels, how to use the cost advantages and information sharing functions of e-commerce platform to enhance product sales and expand domestic and foreign markets has become a common topic facing the apparel industry. Recently, Zhou Chengjian, founder of Metersbonwe group, said at a network commerce conference held in Zhejiang that Metersbonwe will build an independent e-commerce platform, a trading platform that is integrated with international mature e-commerce enterprises, and a trinity model composed of traditional entities, so as to form a complement and interaction between online and offline platforms, so as to realize the sustainable development of enterprises. Through the efforts of 2 to 3 years, Metersbonwe has passed the e-commerce platform. Sale The product will reach 20%-30% of the total sales volume.

For choosing eBay as a transnational online trading platform, Metersbonwe e-commerce director Zhang Wei said: "eBay platform will become an important part of Metersbonwe's overseas market development strategy.