Hinur's Brand Suits Are The Leading Men's Wear In The North.

　　 Sino Menswear Limited by Share Ltd was approved by the SFC and landed successfully today. market 。 Statistics show that Hinur intends to issue 50 million shares of A shares on the SME Board of Shenzhen Stock Exchange, and the total share capital will be 200 million shares after the issue.

Hinur was founded in December 2003 and is mainly engaged in Hinur. brand Man's suit

Shirts and other men's clothing products production and sales. The main products are "SINOER", "groom", "+XINLANG" and other private brand suits and shirts.

As the leading producer of the Western clothing industry in China, the sales revenue of the product led by Xi 'er was ranked the second among the listed companies in the same industry in 2009. From 1 to June 2010, the company achieved operating income of 396343998.05 yuan, realized a net profit of 47739254.64 yuan, and operating income and net profit increased 32.31% and 39.35% respectively from 1 to June 2009.

Standing in the north for men's wear

As a leading enterprise in China's men's wear brand, he adopted the subdivision of men's clothing. market The core competitiveness of focus, obvious brand regional advantage, differentiated marketing strategy and the largest men's suit production base in the country has won wide market in men's wear field.

He focuses on the field of medium and high class men's clothing. Its menswear products rely on elegant style, high taste, good quality and excellent service, so that they have a high reputation in the domestic market. The company already has a group of loyal and stable consumer groups, and the brand reputation has increased year by year. The men's suits, shirts, trousers and other products produced by the company have been awarded the "China famous brand products" by the State Administration of quality supervision, inspection and quarantine, and won the title of "the most fashionable and influential clothing products" awarded by the Organizing Committee of the China Textile and clothing influence Awards. It has also been awarded the "national (industry) customer satisfaction ten brand" title by the National Office of customer satisfaction testing activities.

Hinur established a strong brand image in the north. At present, there are 569 franchised stores and 18 Direct stores. According to the statistics of China's textile construction and Planning Institute in 2008, the market share of men's clothing in four provinces of Shandong, Hebei, Henan and Shanxi ranks 43%, 25%, 22% and 16% respectively. The market share in the provinces of Shaanxi, Jiangsu, Anhui, northeast and Inner Mongolia ranks the top four.

Lifelong free dry cleaning and other differentiated marketing strategies are in line with brand positioning and win a good reputation for customers in Hinur. The company invested tens of millions of yuan to purchase the international advanced dry cleaning equipment, and established the largest dry cleaning service center in the suit industry. In recent years, the company has further stepped up its investment in service facilities, and now has nearly 600 service outlets. With the addition of service outlets, the company strengthens its service management and continuously strengthens its technical training and ideological education for all regional service personnel. In March 2010, Hinur was awarded the eighth consumer satisfaction unit of Shandong province.

The largest men's suit production base in China has brought unparalleled cost advantages and quick order response capability to the company. The scale effect has also increased the production efficiency and product quality. He has 10 suits and 12 production lines and 6 shirt production lines. The annual production capacity is 2 million 800 thousand suits, 4 million 200 thousand pairs of trousers and 2 million shirts. The advantages of production scale enable the company to achieve significant scale economic benefits, reduce the production cost of single products, and at the same time enable the company to have strong fast delivery capability and have obvious competitive advantages in the same industry.

Raise funds to expand South Market

With the maturity of the northern market, he will borrow money from the capital market and raise funds to open up South market. It is reported that the fund raised by Jin Er is planned to invest in marketing network and information construction project and design and Research Center project, with a total investment of 595 million 458 thousand yuan.

The distribution network of Hinur's current sales network is based on the north market and less developed to the south. The construction of the investment and investment projects will significantly enhance the sales ability of the company and create favorable conditions for the transformation from the strong northern brand to the strong brand in the country.

It is understood that through the implementation of the marketing network and information construction projects, Hinur's network terminals will be further expanded and improved, especially in the first and second tier cities. In addition, the project will adhere to the strategy of "solid foundation and gradual expansion". It will not only consolidate the leading position and leading edge in the northern market, but also expand to the South and develop the Anhui and Jiangsu markets adjacent to southern Shandong, which will greatly increase the percentage of Hinur brand in South market.