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Junior Students Start Their Own Business As "Entrepreneurs"

2010/10/21 16:12:00 84

Pioneering Herbal Medicine Market


Recently, Xu Xinhan, a third year student of financial management in Oriental College of Zhejiang University of Finance and Economics, has become a campus.

Entrepreneurship

Celebrities.

He founded a joint-stock company with his classmates, but some of the projects were unexpected. They contracted 50 acres of farmland in Yuhang.

Herbal medicine


The upsurge of entrepreneurship on college campuses has been on the rise for a while. Xu Xinhan, the junior, and other aspiring classmates, also want to learn from textbooks and start a business.


Just what to do in entrepreneurship? This problem has troubled Xu Xinhan for a long time.

"In order to start a business, I formed an entrepreneurial team with my classmates, and I thought a lot of ideas, including hip-hop clothing store, campus card and credit card advertising printing business. These ideas were rejected by everyone.

The reason is very simple, no technical content, easy to follow, competitive pressure. "

In the words of Xu Xin Han, in the short term, an uncompetitive blue ocean market can turn into a red sea market.


At this time, Xu Xinhan thought of his own "one mu three points".

As for agriculture and Chinese herbal medicine, Xu Xin Han has a lot of sources. His mother contracted land in his hometown, and he worked with Zhejiang Agricultural Research Institute to cultivate a kind of herb called "three leaf green".

But because of her mother's lack of production experience, the project was almost aborted.


Speaking of "three leaf green", Xu Xin Han's head is right: "Trifolium repens" is a kind of Chinese herbal medicine with certain anticancer function.

According to the Compendium of Materia Medica, the three leaf green in Zhejiang is the top quality.


In order to determine the feasibility of the venture, Xiao Xu consulted experts, searched Pharmacopoeia, searched the Internet, and explored the market. He traveled all over Hangzhou's large and small medicinal materials market and the three leaf green planting base in Jiangsu and Zhejiang provinces.


After finding a good project, Xu Xinhan's idea is more daring. He wants to start the business addiction with a clean hand.

The whole entrepreneurial team consists of 7 people. They are involved in accounting, human resources, business administration and so on. We have studied Xu Xin Han's self-employed household industry in detail and want to change the traditional marketing methods of Chinese herbal medicine.


Xu Xinhan told reporters that since he took over the planting of clover, he first used accounting knowledge to solve the original left behind.

Finance

Problems, clear accounts, and use the financial knowledge to make a feasible financing plan for their clover planting scheme, financing 400 thousand yuan for friends and relatives around, and contracting 50 acres.

Using the knowledge of business management, the original self-employed business has been pformed into a joint-stock company.

Because of the proper management, the output of clover, which originally produced 100 Jin per mu, has doubled three times.


For the future company planning, Xu Xin Han has already had a plan in mind.

"We are going to expand the planting size of clover to two hundred mu within two years, and get the authority of Chinese medicine in three years, and develop simple health drinks in five years.

Xiao Xu has revealed that he has made contact with some medicinal herbs, and the other side has the intention of positive cooperation.

In December this year, the new clover will be further tested and certified.

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