Writing Of Advertising Planning Books

First,

Write down the planning name as far as possible, such as "x year x month * * University * *".

Two. Activity background:

This part of contents should be selected according to the characteristics of the planning book in the following items. The specific items include: brief introduction of the basic situation, main execution objects, recent situation, organization department, reasons for activities, social impact, and related motives.

Secondly, we should explain the environmental characteristics of the problem. We should take into account the inherent strengths, weaknesses, opportunities and threats of the environment, and make a comprehensive analysis (SWOT analysis). We will focus on the various factors of environmental analysis, detailedly describe the past situation and make plans for the prediction of the situation.

If the environment is unknown, it should be supplemented by investigation and research.

Three. Purpose, significance and objectives:

The purpose and meaning of activities should be clearly stated in concise and concise language; when the main points are stated, the core composition or unique planning of the activity and the resulting meaning (economic benefits, social interests, media effects, etc.) should be clearly stated.

Activity objectives should be materialized and need to meet the importance, feasibility and timeliness.

Four, resource needs:

List the required human resources and material resources, including the places of use, such as classrooms or use activity centers.

It can be classified into two parts: existing resources and resources.

Five, activities:

As the main part of the plan, the way of expression should be concise and clear, which makes it easy for people to understand. But the expression should strive to be exhaustive, and write out everything that can be thought of, without omission.

In this part, it is not only limited to the use of words, but also can be properly added to statistical charts, etc. the planned work items should be arranged in chronological order, and the implementation timetable is helpful for program verification.

The personnel's organization configuration, activity objects, corresponding powers and responsibilities, and time and place should also be explained in this part, and the contingency procedure for execution should also be considered in this part.

Here can provide some reference aspects: venue layout, reception room, guest seats, sponsorship, contract agreement, media support, campus publicity, advertising production, hosting, leading speech, emcee, venue services, electronic background, lighting, sound, video, information liaison, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, shuttle vehicle, cleaning after activities, photo group, catering, hospitality, follow-up liaison, etc.

Please adjust yourself according to the actual situation.

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Six. Budget:

The cost of the activity is listed in a clear and explicit manner after detailed and detailed calculation according to the actual situation.

Seven, the problems and details that should be paid attention to in the activity:

Changes in internal and external environment will inevitably bring some uncertainties to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, the probability of loss, the loss caused by the environment, and the emergency measures should be explained in the planning.

Eight. The person in charge and the main participants:

Annotate organizers, participants' names, guests, and units (if group planning should indicate the name of the group and the person in charge).

1. This planning book provides basic reference. Small planning books can be directly filled. Large scale planning books can be designed without any form, and strive for detailed contents and beautiful pages.

2, you can make special pages for planning books, strive to be simple and dignified; plan books can be packed, such as using design logo to make headers, Tu Vin Unionmaw, etc.

3. If attachments can be attached to the planning book, you can also bind them separately.

4, planning books need to be bound from the long side of the paper.

5, a large planning book, there can be a number of sub planning books.