China Puning International Fashion City: Guangdong'S "Clothing Kingdom"

Since the reform and opening up to the outside world, Puning has gained ten famous markets, such as clothing and medicinal materials, with its unique traffic location advantages and strong business atmosphere.

However, in the tide of market economy, Puning has been weakening from the leader of a national market to a garment producer confined to eastern Guangdong. It is a lament. Once the glorious market of quicksand clothing has started early, it is bound to have the limitation of the times and the opportunity to keep pace with the times.

With the further development of domestic textile and garment economy and the increasing frequency of international textile and garment trade, it is necessary to build a new generation of textile and garment specialized market with advanced facilities and intelligent system.

In the post quota era, pnational procurement has become a major trend. The construction of supply chain system and commercial channels that are integrated with global procurement is another strategic choice for China's textile and garment industry to achieve sustained, coordinated and healthy development.

Not to rise in silence, to disappear in silence! To do everything possible to upgrade the industry is not only an important economic strategy for the Puning municipal Party committee and the municipal government to build a famous trade city, but also a long-awaited aspiration of businessmen in Puning and even in eastern Guangdong.

Location

The largest modern clothing city in East Guangdong

It is under the background of international and domestic economy that Puning is conscious of the historical opportunity of upgrading the industry and the market pformation. With the opportunity of upgrading the large industrial clusters formed by more than 10000 textile and garment enterprises in eastern Guangdong and the geographical advantages of the textile and garment industry cluster in eastern Guangdong and even Guangdong, one is aimed at leading the development direction of China's textile and garment specialized market, providing excellent trading platform for the development of Chinese textile and clothing in the new era. With the international vision, advanced planning, perfect facilities, and scientific management of modern clothing city, China Puning international garment city should move and emerge at the historic moment.

China Puning international garment city carries the dream and expectation of the pformation and upgrading of the textile and garment industry. The project is located in the new city center area of Puning City, North China Road, which is located in the "textile and garment industry base of China". It is a key project of Guangdong provincial government and Puning city. It is a strategic construction project for the Puning Municipal Committee and municipal government to promote the upgrading of textile and garment industry and build "famous textile and garment city".

The project site is surrounded by active commerce, and the east side is adjacent to Puning Textile City. It is only a few hundred meters from the Orchid Hotel, the East Square of gymnasium and the specialized market of Chinese herbal medicine.

The total land area of the project is 300 mu, with a total construction area of about 400 thousand square meters, with a total investment of nearly 2 billion yuan and the initial investment of 800 million yuan.

The first construction area is about 250 thousand square meters, with more than 5000 shops and offices.

China Puning international clothing city master plan includes more than 90 thousand square meters of famous commercial street shops, more than 40 thousand square meters of rotating wholesale stores, more than 60 thousand square meters of comprehensive business buildings, 40 thousand square meters of underground parking lots that can accommodate more than 2000 parking spaces, more than 10 thousand square meters of commercial Canton, more than 30 thousand square meters of Puning Kokusai Hotel, large logistics centers, Puning automobile passenger terminals and police stations.

Through the construction of the "five major reunification, eight major channels and ten platforms", we will provide a clothing trade and logistics platform for suppliers, purchasers and supporting industries at home and abroad, including clothing display, trade, exhibition, office, e-commerce, information exchange, freight pportation, passenger pport, warehousing, financial settlement, talent exchange and business residence, life and other supporting services. "Puning based, radiating the whole country, facing the world" is the largest and modern clothing city in Guangdong Province.

Reflection

Why build China Puning international fashion city?

As the famous "China Textile and garment industry base city", Puning has taken the time to assess the situation, and has made thorough investigations and rigorous argumentation to build China Puning International Garment City. This is also an urgent need for the logistics industry to promote manufacturing and strengthen the textile and garment industry.

Support for textile and garment industry

Puning has more than 2000 clothing and garment enterprises, such as pajamas, shirts, knitwear and so on. With the development of Puning's garment industry, the number of large garment enterprises is constantly increasing, laying Puning's leading position in textile and clothing in eastern Guangdong.

It is not only a logistics pfer station and dispersed area in eastern Guangdong, but also the largest outlet for textile and clothing in eastern Guangdong.

With the support of the garment industry, clothing wholesale industry can make use of local materials, reduce costs and increase product competitiveness.

This is a crucial factor for the survival of local wholesale businesses.

Some of Puning is an industrial advantage. What is lacking is the standard and upper grade business environment.

A large scale, high quality and comprehensive clothing wholesale market is the voice of Puning fashion managers and irreversible trend.

If Puning clothing wants to live better, go farther and have a brighter name, it is imperative to build an international garment city.

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Clothing brand is stronger and bigger

In recent years, the clothing industry in Puning has begun to notice the value and wealth effect of the brand, pforming from OEM to its own brand.

At present, Puning has 12 famous brands of "Guangdong famous brand", 3 famous trademarks in China, and 4 famous brand products in Guangdong.

Other well-known clothing brands include demeanor, bjso, Heaton, Gran Parker, foal, Queen Lai and berberus.

Although there are not many famous brands in Puning, with the increasing brand awareness of clothing enterprises, the opportunity and potential of creating famous brands are very large.

Brand cultivation requires incubators. The current market situation of the quicksand clothing market can not achieve the dream of brand creation for garment enterprises, and the voice of building a high-end wholesale market is getting higher and higher.

Strong business atmosphere

Puning has unique geographical advantages. It is the logistics center and clothing production base in Guangdong Province. It is a famous commercial city.

All kinds of wholesale markets are lined with eight major wholesale markets, such as textile and clothing, Chinese herbal medicines, fruit, tea and tobacco.

Many local residents and farmers have become "bosses" and are engaged in small family household business.

They are very active and flexible, where they can do business and create a very strong business atmosphere.

As long as we build a high-grade and well-equipped clothing wholesale market in Puning, they are very willing to go there.

Starting from the wholesale clothing market, we will gradually rebuild and rebuild several major wholesale markets around Puning, changing the business outlook of the whole of Puning and promoting the further development of the market.

China Puning international garment city is located in the future new city center of Puning City, North China's textile and garment industrial base, with unique traffic location and strong industrial advantages.

It is located in the hinterland of the Pearl River Delta - Xiamen Shenzhen Hong Kong Golden Corridor, and is located in the southern part of the Straits West Bank Economic Zone, which is supported by the state. It has important economic strategic position.

Government supports confidence guarantee

The construction of China Puning International Garment City has been highly valued and supported by the municipal Party committee and municipal government of Puning. It provides all-round support from the fees, taxes, publicity, power supply, water supply and communications in the market opening.

Several years of tax relief and fee waiver will also be introduced along with the opening of the market.

Directly benefiting is the operation of households, lower costs, lower profits, and customers are also directly benefited.

Second, confidence is guaranteed in enterprises supported by the government.

Operating households in the government support market, is undoubtedly a reassurance, not afraid of precarious.

Thirdly, the government will strictly supervise the operation of the market, do not allow enterprises to pursue profits maximization without end, but give consideration to both economic and social benefits, and will not blindly add rent and fees to operators.

Business owners will benefit a lot from the enterprises supported by the government.

In recent years, the municipal Party committee and the municipal government of Jieyang have attached great importance to the construction of public infrastructure and are willing to invest.

Chaoshan airport, Xiamen Shenzhen railway and Jie Shan expressway are stepping up construction, which will create a smooth environment for textile and clothing logistics.

In particular, Chen Hongping, Secretary of the Jieyang Municipal Committee of the CPC, put forward that "Puning should build a famous city of commerce with a vision of the world" so as to achieve "clothes and quilts".

Support development of logistics center

At present, the construction of the national textile and garment market is remarkable. However, as the early development of textile and garment industry in eastern Guangdong, most of the market was built in the 80s and 90s of last century, and its function is lagging behind.

Therefore, we should rush ahead in terms of time, speed, scale and grade. As soon as possible, we will finish the construction of Puning International Garment City as soon as possible and make it prosperous, stabilize the advantages of clothing trade in quicksand, and support the development of Puning's textile industry.

In view of the difficulties faced by the specialized market of quicksand clothing built in the 80s of last century due to the constraints of location, pportation and function, the Puning municipal Party committee and the municipal government decided that after the construction of the garment city, the original shifting clothing specialized market will carry out the industrial pformation as a whole, and "relocation" is a wise and long-term decision.

China Puning international garment city will seize opportunities and great expectations, and strive to create "clothing kingdom" in Guangdong Province, and strive to clone a new Yiwu in 5 years as a whole.