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Shoe Companies Should Not Blindly Follow Suit And Produce Outdoor Products.

2010/11/18 11:29:00 83

November 18th, according to an Asian

outdoors

Statistics show that at present, the sales volume of outdoor sportswear and equipment in China is as high as tens of billions, and will grow at an annual rate of 50%.

Although the situation is quite impressive, the domestic outdoor brand lacks an independent R & D team, and it can not match the big brands in terms of its functionality and durability.

therefore

Shoe enterprises

Do not blindly follow suit to produce outdoor products.

A pioneer of outdoor products in China, the successful testing of sporting goods is a way of management -- Acting internationally.

brand

The domestic brand of successful agent: lvdon joined the US camel to fight for the domestic outdoor sports market first; Lining and Aigle International S.A. of France set up the outdoor sporting goods Co., Ltd. in the form of 50% equity interests, which is responsible for the production, marketing and sale of Aigle brand outdoor products in China. Quanzhou City patten shoes and Garments Co., Ltd. has won the China general agent of American jubilant outdoor sports shoes.

But on the contrary, it is a flash in the pan for the outdoor shoe companies to create their own brands.

In recent days, a new outdoor business in Jinjiang, Quanzhou, has declared bankruptcy after more than half a year's maintenance. It has entered a seemingly broad market but ended with a "flash in the pan" ending. This failure case is a wake-up call for the shoe and garment enterprises that blindly follow suit to produce outdoor products.

"The same type of outdoor climbing shoes, the price of Quanzhou's production is not more than 200 yuan, while the big brand Columbia pair is as high as 800 yuan."

Mr. Wang, who is buying mountaineering shoes, said that the appearance of shoes is very different, and the quality of shoes is obvious when they go on several hills and do outdoor exercises.

Mr. Wang said that the outdoor products produced in Quanzhou mainly include assault clothing and mountaineering shoes. Because of the difference between the outdoor footwear and the sports products of Quanzhou's superiority in R & D and manufacturing process, most of the outdoor products remain in the imitation stage of the big brands, and their core functionality and durability can not match the big brands.

Therefore, the price advantage of outdoor footwear products in Quanzhou is not obvious in outdoor sports enthusiasts' consumption.

It is understood that there are more than 400 professional outdoor brands in China, but only one of the top 3 brands is from home.