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First, Make Good Marketing Strategy Positioning Advantages.

2010/11/25 14:37:00 70

Why many companies have been marketing for nearly ten years, but we have not really become.

market

Although the struggling people have not been thrown onto the beach by the tide of the market, they have been squeezed in the corner of the market: why? Because every day they want to do marketing things. The ultimate goal of marketing is to make a group or a group of big liars. They talked about the project cooperation yesterday, and talked about the details of their business operation. At the same time, he talked about some details of his business: he tried to do well in marketing, find customers, change skills and create benefits. My suggestion: I think marketing is to let customers come to us. Through marketing, we must first make a good strategic positioning advantage, form a strategic alliance advantage, and integrate team combat advantages. We must focus on the advantages of product series, build the advantages of products, create the advantages of competitive products, and expand the profit margins and sources. The pride, the crossbar, is only a survivor of the market.

Against him

Operate

Six points of view are put forward:

First,

strategy

If the company has no sense of stability, the team will not feel stable. It is just a small sampan in a big river. Once we build a bridge, once we have a big ship, we will survive. It is inevitable that we will withdraw from the stage of history. The ultimate mission of rebellion and Revolution is to become an emperor or to become a state manager. The future of management consulting companies is also the same. How to integrate into the embankment and become a part of the embankment is the ultimate attribution of the enterprise. It is a proposition that the consulting industry boss must think about. As a friend, the company will become a part of the university group camp or a part of the enterprise group camp. It will not be related to the university group and the enterprise group, but it will have no future. The advantages of the alliance are not on either side: there is no future positioning for the enterprises, and no one knows who is their own allies: training and consulting belong to the service industry, always the duckweed, only if they become upstream or downstream, will they become the final stability of the embankment.

Second, the ultimate mission advantage: half mission: only personal mission, no enterprise ultimate mission: only marketing has no purpose: the purpose of marketing is to get rid of poverty, that is, to get rid of poverty and make money is our direct goal; not the ultimate goal of enterprises; the ultimate mission and purpose of enterprises is how to benefit mankind; and how to produce high value-added products. Our goal must be to achieve the goal of society now, and then we will achieve our goal, and our aim is not to express it. The purpose of society is to express clearly and clearly.

Third, the road advantages: only half of the enterprises: only the army has no rear, only to attack the city, do not defend the city! Only forward without a base! Do not stop planting the sun to the sky, do not stop planting plants for their own area! If there are nine suns in the sky, then only one of our earth will turn into flying ash! Several suns, there will be several earth! Otherwise, it will be unbalanced. Marketing is the way of heaven, the product is the land! The best product is the land! The best hospitals do not need marketing, to treat diseases are queues! Let customers take the initiative to find you is the highest level of marketing!

Fourth, product advantage: no product: do not know what products are: enterprises have no fist products:

1, we think training is a product, but the product can not be copied. How can it be a real product? The product should be replicated with high efficiency and high quality.

2, in fact, products become ourselves and employees become our own. The truth of enterprise operation is to build ourselves into a super teacher. The truth of an enterprise is to benefit itself, not to benefit the society! It is a source of inconsistency for us to pay wages for ourselves, of course! If the essence and truth of the enterprise is to benefit others, of course, others (enterprises or society or others) will automatically repay us, and we will form a closed loop flow in the process of giving and rewarding, just as the sun evaporates water into the air, and the wind brings the water to the needed land, and the earth draws water to the ground through attraction.

3, then what is our real product? That is the student! The student is our product. Therefore, even if we have no growth or only small growth, the student student has the biggest true growth, that is the truth of the enterprise service.

Self praise? Beauty is not a woman's own choice, it is also a selection of many people, and many men have chosen it! They choose themselves only in the mirror of the queen of snow white and the seven dwarfs, and ask who is the most beautiful woman every day!!! 4, what proves that our product is the best? Is that what we say? That's not the case.

　　5、谁来检验，当然是下游：也就是企业;我们必须按照企业的要求制造或者培养产品;客户才会接受!如果我们的要求比客户更加严格，标准更高，那么我们就拥有了市场制高点!第一所有的产品本身(大学生)会感觉自己在企业里从容自如，100%进入，100%生存，100%晋升，所以产品本身就是广告，就是口碑，就是我们的真正的营销!第二，你的产品真正的好用，真正的物超所值，企业自然会感恩，会震撼，会自动找上门来!这样你就形成三个闭环!学员影响力闭环，企业喜欢再次要人闭环!而且付费要人!结论：真正的产品不是培训，真正的产品更不是我们自己(培训师或咨询师);真正的产品不仅是学生，而是学生的成长落差!终极的产品，还是企业最高的满意度!

　　第五、拳头产品优势：没有真正的产品，当然没有拳头产品!如何制造真正的产品呢?大忌之一;投其做好，大学生不要去过分投他们所好，因为他们本来就喜欢幻想，喜欢不劳而获，喜欢探讨过分的公平和自由，喜欢崇拜明星式领导!但是企业真相不是这样，老板真相不是这样;是严格而苛刻的，是可能会不高兴就骂人的，会扣工资的，回裁人的，会让保安把你的行李丢到大街上然后告诉你，工资不给，愿意哪里告就去哪里告!!!第一，必须改变大学生的坏习惯，和就业心态，从自由状态到手约束状态，到自动约束自己的状态;和难受但是企业要求必须如此!第二，必须了解企业对人才的基本要求，然后调查成为我们的基本改造方向!第六，新的利润方向：拳头产品做好，自然会企业找上门来，企业要人就要交钱：企业用人用得好，自然会引进内训;企业内训做得好，自然

Will do team integration projects, human resources outsourcing projects: team integration projects do well, naturally have the opportunity to do change projects; change projects well done; have the opportunity to become strategic partners, corporate trusteeship; management team stake companies have opportunities!

This is Dao Sheng, life two, two life three, three things all the same process! That is the highest level of marketing, let customers queue up to find your realm, that is, money to find the realm of people!