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Profit Margins Did Not Keep Pace With The Price Increase Of Home Textiles.

2010/12/10 16:07:00 54

As cotton prices broke through 20 thousand yuan / ton and refreshed in the past 10 years, home textile companies also raised prices for new products.

Dream home textiles

Recently, the price of new products has been raised to varying degrees. However, several companies have indicated that the increase in product prices has little impact on profit margins.

Roley, Wu Xianzhong of home textiles, said that from July to now, raw materials of home textile enterprises have been rising.

Insiders expect that

Cotton price

After the rise, it will remain high and volatile, and the domestic cotton price fluctuation range will be 24000 yuan to 28000 yuan per ton.

Wu Xianzhong said that some products may affect profit margins because of the rising prices of raw materials, so they have raised the prices of these products. As for the price increase, he said that he could not make good statistics.

Reporters learned that Fuan has been raising the price of new products around 20% in the spring and summer ordering conference this year, and the price of 10%~20% has also been raised for the new products.

A brokerage researcher who has long been tracking home textile stocks said that the 3 major home textile listed companies had raised the price of new products by about 20%.

Will the overall price of the home textile company be improved after the price increases?

Gross profit margin

By the end of September this year, the gross profit margins of Fufang, Luo Lai home textiles and Meng Jie home textiles were three, 45.79%, 37.79% and 41.44% respectively.

"It will not cause too much impact on gross margin. The main purpose is to pass on the cost of raw material price increase."

Wu Xianzhong said, on the other hand, the high price of products may also have adverse effects on sales.

Reporters comb the wave of market since September 30th, found that in a month or so, the market rose more than 16%, while Roley home textiles fell 6%.

In the Jiangsu stock market that runs the stock market, Luo Lai home textile is outstanding in terms of performance, capital per share and undistributed profit per share.

Statistics show that the average annual forecast of the company has reached 1.45 yuan, and its capital stock per share has also reached 6.47 yuan, with an undistributed profit of 2.06 yuan per share.

For the next year's performance, the industry said that the huge increase in orders this year has actually overdrawn part of the sales volume next year, "many of the ordering businesses have already booked some of the goods next year for fear of rising prices of raw materials.

Next year, what is the home textile market? It depends on the market changes. "