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Giovanni&Nbsp; Bedin&Nbsp; Comprehensive Revival

2010/12/23 16:22:00 97

Giovanni Bedin The House Of Worth Advanced Decision


Founded in 1858, The House of Worth from Paris (Voss fashion house) can be regarded as the originator brand in the history of advanced customization. The concept of manual sewing and satisfying the individual needs of customers has always been praised by Voss.

The Worth Empire, once bankrupt, was acquired by British entrepreneur Martin McCarthy (Martin Mccarty) and Dilesh Mehta (Dels Mehta) in 1999, and the executive director of Martin McCarthy began to revive the old fashion house.


Voss, the current designer of Gao Ding, is from Giovanni Bedin (Giovanni Bedin) from Italy, who has worked from Karl Lagerfeld and Thierry Mugler.

After taking office, he followed the old Vaux track, launched the 2010 and 2011 advanced custom releases, and the new series reproduced the classical style of the palace. The classic textured lace fabric and the flowery and witty embroidery technology still continued the character of vaugaudin, but the palace's wide shoulders and tight waist design were not recognized by everyone. The show was considered to be too old fashions and lacks modern fashion.

Anyway, for designer Giovanni Bedin, it is still challenging to revitalize the old brand.

This first launch of the 2011 Worth clothing series press conference has been questioned by the fashion industry, but with Bedin's words, this ancient brand is also in line with the current fashion trend.

Although it is Worth's clothing series, there are also classic, noble decorations, lace textured folds and ribbons, buttons with jewelry and manual sewing and cutting.


At the end of January 2011, the first batch of ready-made clothing series will be registered in the world's major shopping malls, such as the Browns department store in London, the Joyce mall in Hongkong, the United States and so on. Next February in London's Fashion Week, Worth will also launch the 2011 autumn and winter advanced customization conference.

For the forecast of future development, Worth will move its headquarters from Italy to the fashionable capital of Paris and France in 2013, and create the true meaning of the VUS house.

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