XTEP "Lovers Marathon" Unveiled In Xiamen International Marathon

In January 2nd, in 2011, the Xiamen International Marathon officially opened fire, and more than 64000 athletes from 45 countries and regions competed in XTEP sportswear. The whole island road was a sea of XTEP, one of them was surrounded by pink hearts and roses, and 100 pairs wore the same style.

According to the brand leader of XTEP (China) Co., Ltd., this is the second time that XTEP organized a "couple marathon" in the Xiamen International Marathon.

The theme of the 2011 Xiamen International Marathon is "

At the same time, through a fashionable, romantic and closely related topic activities, a seemingly distant sports event and daily life are linked together, which explains the development trend of "sports life" very well, and, of course, embodies the brand concept of XTEP's "sports fashion" and "sports life".

At the same time, this is a public welfare activity with universal social significance. It will "gather small love among two people and turn it into a big love to guide social hot topics". Such activities will naturally make the target consumer group feel more cordial and more receptive.

At the same time, as the "IAAF runway gold medal competition", the Xiamen International Marathon is not only a high-level sporting event, but also a "Carnival" for mass fitness. With more people love sports and love the marathon, let the target audience feel the cultural charm of XTEP brand more "love running and love XTEP" in the course of events. This is not only socially appealing, but also closer to the target consumer groups.