Retail Sales In The US Are Lower Than Expected In December.

Eastern time January 6th (Beijing time January 7th) news, the United States market research firm Retail Metrics Inc released a report that U.S. retailers in December retail sales increased by 3.2%, less than analysts had expected 3.4%.

12 the storm that swept through the east at the end of the month made the hot selling season hit hard.

Today, the US market research firm Retail Metrics Inc released the retail report, the United States.

12 the storm that swept across the northeastern United States at the end of the month made the hot selling season hit hard.

More than a foot of snow and snow after the slow cleaning work, leave people on vacation at home.

Affected by this storm, sales from the largest department store in the US, Messi Macy (department store), to the second largest discount chain store Target, and the largest clothing brand Gap, were lower than expected in December.

Messi

Affected by this news, the S & P 500 retail index dropped 1 percentage points to 503.98 in the morning, Gap fell 1.60 to 20.63 dollars, and Target fell 3.79 US dollars to 55.15 US dollars, the largest decline in the past two years.

Nevertheless, retail sales in December 2010 were still better than in the past two years.

Retail sales in the US dropped 2.5% in 2009, down 0.7% in 2008, but this year's performance is still lower than the retail sales growth rate of 3.2% in 2007.

Retail analysts have divergent views on the report.

Johnson, President of New Canaan, a retail consultancy, believes that Blizzard will not damage demand, which only temporarily delayed market demand.

Customer Growth Partners

But analysts at AvondalePartners believe that sales in December may not be a good sign for the new year, given the tracking of most retail business performance.

These figures show that consumers are still cautious and sensitive to price growth.