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Destined To Be Surrounded By "Xi Li Ge"

2011/1/8 10:51:00 94

Commercialization Of Xi Li Ge'S Menswear


Xi Li Ge, a cruel beggar who broke through the Internet early last year, launched "

Xi Li Ge Menswear

"Recently, the clothing brand press conference was full of suspicions from the beginning.


- "Xi Li Ge" did not show up, and the wind before it was that he would "go to the scene".


The person in the big brand publicity photo is not himself, but a professional male model with similar looks and temperament.

Originally, "Xi Li Ge" is not a brand spokesperson.



Clothing is not what we think of as "ragged and mixed wind", but is similar to that of casual men's wear.

Where is the signature style of "Xi Li Ge"?


The company is called "Shanghai Xi Li Ge Clothing Co., Ltd.", but Mr. Johnson manages to evasive reporters' questions.

The reporter asked whether he was authorized by Xi Li Ge himself. He said that he had got the "Xi Li Ge's family agreement" and also said that "Xi Li Ge" was bought from the hands of a Wenzhou businessman. The reporter asked what kind of reward Xi Li Ge would get. He called it "business secret". The reporter asked him to announce the bank account he had claimed to be a donation for Xi Li Ge, which he called "not remember clearly", and refused to let the Secretary help to find it out on the spot.


Halfway through the conference, the heroine of the legend of "Xi Li Ge's blind date" came to the stage as a female guest. When she opened the door, she questioned why Zhuang manager lied to her. Using Xi Li Ge to hype and not fulfilling her previous contract also damaged her reputation.


At this point, the conference completely evolved into a farce.


"Xi Li Ge", a man who is "onlookers".


Unlike sister Furong and Feng Jie, who became popular because of their own words and deeds, "Xi Li Ge" got a great reputation in passivity.

A post of a forum in February 23rd this year revealed a group of photos of the 34 year old wandering beggar. His tattered clothes were interpreted as "peak fashion".


The fate of Cheng Guorong, the man who was originally named, changed rapidly, and he found his loved ones who had been separated for many years under the intervention of the media. After being tidied up and returned to normal life, his so-called "vicissitudes of life" and the so-called "fashion mix and match" disappeared in the crowd.

But some people were reluctant to let him off. He was invited to be a courier, and he was invited to do some fashion show somewhere. Every action was arranged.

Gather and watch

"

He did not adapt. When he was helpless, he cried. When he was frightened, he roared. When he was scared, he fled.

These are also "surrounded".


Later, it was reported that the movie "Xi Li Ge legend", which invested 50 million of the movie, was launched in Nanchang. There was news that a Henan boss invited him to be the spokesman of the company's image and make a group of advertisements.

But in fact, Cheng Guorong has not been able to communicate smoothly with people in public, and his psychology and physiology are still recovering.


"Xi Li Ge" is constantly being consumed.

Perhaps it should be fortunate that the man was not taken to the scene in December 30th afternoon to undergo another torture.

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"Sharp" is the greed for money.


A reporter made a small investigation at the scene yesterday, asking the media colleagues present to buy Xi Li Ge's men's hands, and no one answered.

Mr. Zhuang, unable to restrain himself, repeatedly argued that "the Chinese are rather shy, so the investigation is invalid", which led to a low laughter.


What is the outcome of "Xi Li Ge" being consumed again? Can a network red man's network be plated into a trademark to open up a market for commodities?


Dr. Li Yu, director of the research and Research Office of the Institute of sociology, Shanghai Academy of Social Sciences, called it "vulgar and clumsy".

Commercialization

"

The conversion of social awareness or knowledge to commercial capital can not be recognized by society.

He analyzed, "Xi Li Ge" is popular, not because of his great achievements or efforts, but because of the goodwill and compassion of netizens, they read Cheng Guorong from "the vicissitudes", "freedom", "follow the sex", and even "free and easy" - "hard commercialization" is a blasphemy for netizens projected on the "Xi Li Ge" feelings, so I do not think this brand will be successful.


Some theorists also pointed out that there are still a lot of netizens who do not have good intentions. "Watching around" is a way to see people making a fool of themselves and making jokes.

It seems impossible to expect them to like Xi Li Ge's menswear.


"Xi Li Ge" can also be described as "fashion". This is a naked speculation. Professor Zhu Xixiang, a professor of East China Normal University who studies aesthetics of literature and art, regrets to reporters. Under the driving force of commercial interests, "confusing beauty and ugliness" is a common disease in today's society.

Displaced and ragged...

Is it ugly or beautiful? I believe Cheng Guorong is unwilling to be so down.

When he began to return to normal life with the help of all walks of life, he repeatedly faced the fate of "Xi Li Ge" which was molded into it.


Professor Zhu's point of view refers directly to the key: real "sharp" is the tendency to make all entertainment vulgarized, and this is the tendency to pursue money's greed.


We don't care how far the Xi Li Ge brand can go, but we are very uncomfortable about hyping "Xi Li Ge".

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