Bernice Has Launched A Summer Series Of Products That Were "Crazy" By Franchisees.
With the maturity of domestic consumers' consumption concept and the continuous expansion of the domestic market, world women's clothing has also entered China, and the domestic market has increasingly become an important position for women's clothing development.
Introduced by Guangzhou snow fashion company in 2002, China's French dress brand.
Bernieelen
Summer order meeting will be held at Yihe Hotel in Guangzhou Baiyun District.
Franchisees from all over the country gathered in Guangzhou, and the summer products launched by Bernice were joined by the franchisee for three days.
Order-placing meeting
Orders exceed expected growth.
"We have joined Bernice Byn for three years, and this time we went to the scene to order.
In our locality, although women's clothing brands are quite numerous, we have been doing well in the past three years.
A busy franchisee told reporters, "many consumers are our regular customers.
This time, we should put in some more products so that we can have more choices. At the same time, we will further increase sales and expand the market. "
For this reason, Xiong Wen Qun, director of marketing, said that after ten years of development, he has not only won the recognition of our consumers, but also has taken up a certain market share.
Franchisees now cover more than 100 stores in North China, East China, central China, Southern China, northeast, northwest and Southeast China.
It is understood that in order to expand the market size of the company, the company has worked out a three year development plan, and "quickly optimize the brand market that has been formed, establish terminal standardization and data thinking, and decompose the whole brand operation goal into several systematic management construction" to become the goal of this year.
"This task is very arduous, requiring all dealers and employees, from inner to mind, from theory to practice, from planning to implementation, from planning to indicators have undergone qualitative improvement."
Xiong Wenqun said, "but I believe that as long as all of us are moving with the goal, we will complete the system in 2011."
As we all know, China is a large garment country, and the largest consumer of clothing in the world, especially women's clothing.
The women's clothing industry is in the rapid development stage of the pition from initial stage to growth stage, and it is growing rapidly every year.
"Organic competition is inevitable."
Insiders pointed out that "competition in the Chinese women's clothing market has entered a white hot competition.
Brand, quality, customer and service will be the key factors that decide whether garment enterprises will win the market.
In this regard,
Snow fashion company
Marketing Director, Xiong Wen Qun emphasized, "market competition is an important driving force for the progress of enterprises.
As a brand of women's clothing incorporating the latest international fashion concept, the company will continue to improve its operation system, upgrade its terminal service level and bring its advantages into full play, so as to win the market through technological innovation, product innovation, channel innovation and service innovation, and create a first-line brand for women's wear in China.
In fact, becoming the first-line brand of women's wear has always been the vision of Bernice Byn's development.
For this purpose, starting from the Chinese market, the company has constantly strengthened its brand building and widened its operation channels.
In just ten years, the products are exported to all parts of the country.
According to Yang Xue, head of snow fashion company, in 2011, the company will upgrade its products, brand, management and service, and bring the company to the country with fashionable and elegant products and advanced scientific management services.
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