Italy Lami Brand Advisory Body Joins The Brand Of The Tai Zi Dragon

In China, eighty or ninety of garment enterprises do not attach enough importance to details. Today, with the increasingly homogenization of the market, the center of competition has changed to the details that are easily overlooked. During the development of Chinese clothing enterprises, they can also go to some of the more fashionable European cities such as Italy Milan to open flagship stores, not just to make money, but to expand their influence. No need to wait for the brand to mature and become a weathervane in China, and then to develop overseas markets, it can be done at the same time.

Not long ago, Prince Dragon On the 15th anniversary birthday of the holding group, news came out that the Italy Lamy brand consultant agency, known as the fashion director of the global menswear Empire, was in love. Join in Tazi long brand business jointly plan the trend of international brand in the post crisis era. According to the insiders, the successful cooperation between China's "Prince dragon" and the "Lamy" of Italy marks the brand new stage of development of Chinese clothing brand.

Italy Lamy, which has established close cooperation with Artextil, ErmenegildoZegna, BossifabricsandhomewearNakaden, EMPORIOARMANI, WATZ and many other world-famous brands, has more than 30 years' experience in industry operation and market operation. The Tai Zi long holding group will entrust Lammy company to integrate its product market and brand strategy, including consulting services such as design, quality, sales and visual merchandising.

　　 Lamy Rami, chairman of the company, said: "costumes are like music without borders. Many years ago, our company had a cooperation plan that surpassed national boundaries, and then it was implemented in Turkey, Japan and India. China is a country with a deep cultural background, so I always want to put hope in China. By chance, I learned about Tai Zi Long clothing through the Internet. I felt something was what I wanted. After many visits, I know clearly that the main reason for the cooperation between Prince Tai and Lamy is a strong demand. It wants to grow stronger and stronger. It should be said that this is the key to the ultimate success or failure of an enterprise. Our company recognized the brand that should be recognized at the right time and at the right place. "

Lamy believes that internationalized work "system" is the first step for China's clothing brand to become international. Chinese clothing brands should learn from past mistakes and summarize practical things. Rami said: "feeling and" system "should be in harmony. With" system ", it can make the work simple and without losing the sense of direction. But only following the" system ", designing, displaying and selling various processes without using the spiritual experience can only be done in a mere formality. If you only do things by feeling, there will be no good result without standard system. Only when you combine feeling with "system" will you get twice the result with half the effort. In addition, Chinese clothing brands should establish their own "system" and pay attention to small details.

Rami warned Chinese clothing enterprises in the process of exploring "psychological marketing", international experts have come to the conclusion that human language accounts for only 5% of the sales process, language and tone 10%, others are body language and clothing, and this includes clothing. Clothing is a way of communication. If every member in a brand can understand that clothing is equal to communication, it will play an important role in its brand "system". This should be the direction of Chinese clothing brand efforts. {page_break}

Some people will ask the style of Italy's clothing, the concrete answer, like ARMANI and PRADA. ARMANI and PRADA are not only the pride of Italy clothing, but also the model of the internationalization of clothing brands. When it comes to the shortcut of internationalized operation of Chinese clothing brand, Rami said that the development of the brand is two sides. The influence of Chinese clothing brand is not only from internal to external, but also from outside. During the development of Chinese garment enterprises, they can also go to some of the more fashionable European cities, such as Italy and Milan, to open flagship stores, not just to make money, but to expand their influence. No need to wait for the brand to mature and become a weathervane in China, and then to develop overseas markets, it can be done at the same time. The more fashionable stores in foreign countries are far more powerful than your efforts in China 10 times.

"The trend of future clothing will no longer be designed according to a unified fashion trend. Each company will have its own different views and design ideas, which are based on different individuals. Lamy thinks why ARMANI is popular because people want to wear their clothes and wear their clothes to match their value, not their reputation. Men's clothing should have a process of self recognition. In the future, everyone will clearly know who I am. If I know my position clearly, I will be very confident. I will choose some symbols that show self confidence and self. In this regard, Tai Zi Long's corporate culture "confidence and natural excellence" has laid a solid marketing foundation for the future market.