Online Shopping+Adult Influences Children'S Clothing Consumption

Nowadays, a new family model, the "421" model, is becoming the mainstream, which mainly refers to the family structure around the generation of only child four old people, two adults and one child. The result of the new family structure is that six adults focus on this child. Whether it's seasonal clothes, festivals, birthdays, children's Clothing They have become important choices for adults when choosing gifts.

As the Spring Festival is approaching, the clothing market is booming, and the children's clothing market is extremely prosperous. Not only can people choose children's clothing be seen in major shopping malls, but with the unprecedented prosperity of e-commerce, online shopping has become a lot of consumer At the same time, as luxury brands enter the children's clothing industry, their advantages in adult clothing design are also widely used in children's clothing design, which will be the main factor guiding children's clothing consumption in the future.

Internet prosperity drives the change of consumption behavior

Kathy is a little star of Cradle Network. When she was 2 years old, she had her own blog, which was illustrated and updated in a timely manner. Of course, this was the work of Kathy's post-80s parents, who were deeply influenced by the Internet and once again turned their attention to the network. They use parenting websites, baby blogs, etc. to learn about parenting knowledge and exchange parenting experience, which of course is not without beautiful pictures of Daxiu Baby. Kathy is such a small fashion model. Her clothing style keeps changing and her click rate is extremely high.

The prosperity of the Internet not only provides a platform for post-80s parents to communicate and share, but also provides a better platform for childcare consumption channel Spreaders share their shopping experience, which includes the spread of word-of-mouth of children's clothing brands. Online shopping has become the main shopping mode for countless new generation of post-80s parents, and the growth rate of consumers is increasing exponentially, so the market space is difficult to calculate. The two most important reasons why they choose to buy children's clothes online are good quality, cheap price and novel style. Nowadays, parents of the post-80s generation like new and unique products. Because of the special advantages of the Internet, many clothes that can't be bought in shopping malls can also be easily found online by parents. Instead of shopping in shopping malls, they can take their children shopping at home. The brand new childcare model and consumption behavior will gradually be accepted and recognized by the public. Children's wear brands should fully consider the characteristics of this consumer group in channel construction.

Adult clothing factors prevail Children's clothing

Sequins, rivets, metal chains, leopard prints, horse clips... The reporter found in a recent visit that fashion elements of adult clothing can be found in children's clothing, whether in high-end shopping centers or in clothing wholesale distribution centers.

Ms. Yao, a manager of a children's clothing store, said to the reporter, "Before the Spring Festival, there was a peak sales period in the store, partly because of the approaching festival, and partly because the fashionable children's clothing was very popular with children, even adults liked it." But she also said that the quality of such clothing may not be suitable for children, Remind parents to seriously consider this when shopping, and it is OK to buy one or two occasionally.

The elements commonly used in fashion, such as lace, beaded decoration, waist design, etc., have appeared in a large number of children's clothing, and even high heels children's shoes, while the popular children's clothing, such as suspenders, sequins skirts, leopard print tights, is like a "scaled down version" of adult style, and the popular elements of adult clothing have blown into children's clothing design, which is comparable to adults. In particular, the major first tier brands in Europe and the United States have coincidentally played the children's wear brand, which has brought a variety of choices to the children's wear market before the festival.

The improvement of young parents' living standards and fashion aesthetic standards is an important reason for the adulthood of children's clothing. However, while improving the sense of design, clothing should also pay more attention to the physical and mental health of children. How to improve the design level of children's clothing on the premise that it is conducive to the healthy growth of children is really worth thinking about.