Tea Restaurant &Nbsp; New Trend Of Urban Leisure Consumption

The tea restaurant is not just as simple as a restaurant. It seems to be a representative of the culture of the city, concentrating the city's people. Happy Bitterness. A tea restaurant that combines traditional culture with urban flavor can attract many customers.

The tea restaurant is the most populist eating place between restaurants and fast food restaurants. Its characteristics are speed, variety, price, and way of doing things. In Shenzhen, there are "more banks than rice shops, more restaurants than banks".

At present, the catering industry has a low entry threshold and fierce competition. If you choose to enter the industry, you need to spend more time on the characteristics. The key is to widen the gap with the similar operators in food, service and atmosphere.

It is more prudent to choose the location. The location of the catering industry is often related to the success or failure of the operation. You have to look around the store. Trading Area How big is the number of consumers, especially the volume of traffic, it is necessary to calculate the daily and evening, working days and holidays and other different periods of passenger traffic, to ensure that the minimum passenger flow time, or at least to recover the cost.

In addition, you should also consider the affordable housing price and related property conditions, such as water, electricity, coal, sewage and so on. For example, KFC and McDonald's Before choosing a restaurant, a rigorous method should be used to calculate passenger flow, consumer propensity to consume, consumption ability and consumption habits. This is very worthwhile for the entrepreneurs of the catering industry to learn.

Management characteristics

1, the operation of tea restaurants can learn from the operation of fast food restaurants, including concentrated meals, Western food, fast food, hot and cold drinks, and characterized by fast production, variety and low price. The prepared varieties include porridge, flour, noodles, burnt flavor, broth, soup, exquisite dishes, fried dough sticks, fried dumplings, pastries and other Chinese food. There are sandwiches, milk tea, hot drinks, assorted drinks and other Western food. The price is set at 3 yuan to 8 yuan each. There are ten kinds of tea to prepare. In addition to Longjing, Tieguanyin and other famous products, we should also provide health tea such as tranquilizing tea, nourish tea and so on. Fruit tea, such as lemon tea and apple tea, should also be prepared here.

2, the design of the tea restaurant should be simple. We should use bright and clean shops to attract customers. We should install large landing glass on the side of the road, not only let the customers see the busy streets, but also let the pedestrians see the elegant and generous shop. In order to match the colors of tables and chairs, the environment and lighting should have a light warm tone. Prepare some newspapers and magazines in the store, so that guests can drink a cup of tea and read newspapers and magazines at random. Compared with fast food restaurants, Chinese people prefer the environment of tea restaurants. After all, there are cultural traditions.

3, the tea restaurant can use open kitchen, customers can see the operation process of food. All use disposable tableware, staff uniform dress, so as to appear clean and healthy, so that customers can rest assured that meals. The tea restaurant should not only become a place for people to talk about the old and negotiate business, but also offer preferential packages to facilitate the wage earners and students. Service is also very important. When customers enter a store, they serve a cup of free hot tea to make people feel at home and attract repeat customers.

Consumer tips

1, at noon, each tea restaurant has a business lunch, usually containing a cup of drink or soup, a portion of rice or noodles, a small dish, salad or fruit. The price is between ten yuan and twenty yuan, with various varieties, abundant vegetables and affordable prices.

2, you can choose the hot and cold drinks provided by the tea restaurant, coffee, all kinds of tea, on-site juice, milk tea and so on during the non meal time. If the authentic tea restaurant is authentic, you can start with the drinks. The coffee should be freshly ground and the drinks should be modulated. The raw materials should be fresh and the production should be skilled. Of course, the most important thing is the delicate texture. At the same time, matching a small sandwich or a Chinese and Western dim sum is very punctual.

3, although the tea restaurant is not bigger than the big restaurant, it also has its own specialties, Guangdong Guangdong port, fried rice, noodles and snacks.

Investment planning

The total investment is controlled at around 100 thousand yuan, including 20 thousand yuan (100 square meters) of store rentals, and elegant decoration without losing modern flavor (about 30 thousand yuan); tea sets and other equipment (tables and chairs, air conditioning, sound) 20 thousand yuan; 20 thousand yuan for all kinds of tea, food and fruit.

Benefit analysis

The tea restaurant operates 14 hours a day, averaging 100 guests per day, spending 15 yuan per person, and selling 1500 yuan daily. According to the net profit of 50%, the daily profit is 750 yuan, the monthly profit is more than 20 thousand yuan, the cost is recovered half a year, and the profit is 100 thousand yuan a year.

With the development of leisure consumption, tea restaurants are becoming the modern consumption trend of urban people.