How Much Brand Promotion Fee Does Xi Li Ge Wear?

"Xi Li Ge" brand

Save tens of millions of promotional expenses

"Before" Xi Li Ge "becomes a brand, the initial investment is huge.

For example, the cost of buying domain names and trademarks is very high.

The cost of registering a trademark at the China Trademark Office is 1000 yuan.

The company has spotted the popularity of "Xi Li Ge" for clothing brands, and the promotional expenses that can be saved.

Zhuang Guowei, general manager of "Xi Li Ge" Shanghai company, said: "the classic image of Xi Li Ge is deeply rooted in the hearts of the people."

Not only is Xi Li Ge's mix and match style, but also the cigarette in his hand.

Zhuang Guowei said that they not only purchased the "Xi Li Ge" brand's trademark pfer rights, but also applied for the "Xi Li Ge" cigarette registered trademark.

Zhuang also said that the company has tens of millions of capital behind its operation, and once the entity is completed, it will continue to expand its investment.

In January 5th, the website of "Xi Li Ge" was formally launched, and the winter clothes and spring clothes of related costumes will also be on the market.

Zhuang Guowei said: "it will take about 2-3 years to make profits for such a marketing mode."

How has Xi Li Ge been given tens of millions of value?

"Xi Li Ge" brand

Trilogy of network marketing

Since its inception, the "Xi Li Ge" clothing brand has achieved the first victory of the war.

We can take a look at the trilogy of "Xi Li Ge" brand marketing online.

The first step in network marketing is to gain popularity.

Baidu found 8 million 500 thousand pages related to "Xi Li Ge" men's clothing.

This figure is amazing.

Because it launched the "Xi Li Ge" men's brand just a few days.

Baidu Encyclopedia has explained the "Xi Li Ge" Menswear, and the mainstream websites have also made news reports about the "Xi Li Ge" men's wear.

The effect achieved by network marketing is not only fast, but also far less than TV advertising media.

The second step of network marketing is to get users' attention.

The user made 35 thousand searches on the keyword on Baidu.

This directly reflects the amount of user search, that is, the degree of user attention.

After that, enterprises should consider how to turn customers into customers.

The third step of network promotion and marketing is recognition.

"Xi Li Ge" men's clothing directly picked up the hot spot of Baidu encyclopedia.

The hotspots of encyclopedia focus on events, which play an irreplaceable role in both user attention and current affairs.

This is more evidence of the success of viral marketing of its marketing effect.

At this point, the whole network marketing process has become a natural way, the network popular events and industry combined with the use of network marketing model has been successfully started.

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