British Avant-Garde Brand Horace2011 Spring And Summer New Clothes
No matter how the tide goes, the British avant-garde bold Punk clothing has always been a guest of cheer.
Horace is definitely one of the most representative and top ranked brands in recent years.
This spring and summer, the brand and the bold and exaggerated 80 and 90s designs, using colorful, even stereoscopic patterns, and some Southeast Asian flavor, created many spring and summer costumes with rich visual effects and fantastic ghosts.
To introduce Horace, we must first introduce the strong team behind the scenes.
The brand from England was founded in 2003 by Adam Entwisle, Emma Hales and Phil Grisewood.
Among them, the most familiar Adam Entwisle was the 1999 Central St. Martins graduate, the most fashionable fashion star in Britain at that time, while Emma Hales came from another famous British fashion Buddhist Punk.
The two knew about the design school. After that, Adam abandoned his personal brand to Indonesia and joined the Emma and Phil to set up the brand.
Why is it called Horace?
According to Emma, there is no special meaning, just from the nickname of Adam's father.
A nostalgia for inspiration
At present, the brand is based on Bali, London and Indonesia, and all the costumes are made in Bali. No wonder that the costumes are not permeated with the ethnic customs of Southeast Asia. In 2011, those colorful designs were the best examples.
The latest spring and summer series is designed with the popular Reggae style in 80 and 90s, and the design inspiration comes from TV programs.
The spring and summer series was inspired by the American sitcom The Fresh Prince of Bel-Air and Saved by the Bell at that time.
In the past, the design of the brand was deeper, but this season broke through the tradition and added a lot of bright colors to make the costumes more interesting.
Part of the series of lacquered leather backpacks and jackets is made from Indonesia's motorbike seat covers.
In addition to the Tee style in the style, this season also adds more coats, pants, jeans and dresses to choose more.
Emma and Adam confessed that there was no special inspiration or target customers in mind. It was hoped that everyone could get it, so many of the designs were neutral, men and women together, and the price would not be too expensive, which means that most people would be able to afford it.
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